The effect of sampling on young Malaysian children's food preference
The objectives of this research are to determine the awareness of sample the young Malaysian children, identifying the preferred sample and determining the effect of sample on young Malaysian children's food preferences. Interview and experimentation have been used to collect the data. The sam...
| Main Author: | |
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| Format: | Proceeding Paper |
| Language: | English |
| Published: |
2010
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/11271/ http://irep.iium.edu.my/11271/1/sampling_effect.pdf |
| _version_ | 1848777308583755776 |
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| author | Dahari, Zainurin |
| author_facet | Dahari, Zainurin |
| author_sort | Dahari, Zainurin |
| building | IIUM Repository |
| collection | Online Access |
| description | The objectives of this research are to determine the awareness of sample the young Malaysian children, identifying the preferred sample and determining the effect of sample on young Malaysian children's food preferences. Interview and experimentation have been used to collect the data. The samples were young Malaysian children aged five to six. The important findings were young Malaysian children being more attracted to the product offered with sample compared without sample. Food sample would be the most favorable choice among the young Malaysian children and it can be related to availability of attractive sample. The findings will open up a new dimension on the possibility of influencing young Malaysian children to purchase healthier food using sample. |
| first_indexed | 2025-11-14T14:43:55Z |
| format | Proceeding Paper |
| id | iium-11271 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T14:43:55Z |
| publishDate | 2010 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-112712011-12-21T11:23:41Z http://irep.iium.edu.my/11271/ The effect of sampling on young Malaysian children's food preference Dahari, Zainurin H Social Sciences (General) TX341 Nutrition. Foods and food supply The objectives of this research are to determine the awareness of sample the young Malaysian children, identifying the preferred sample and determining the effect of sample on young Malaysian children's food preferences. Interview and experimentation have been used to collect the data. The samples were young Malaysian children aged five to six. The important findings were young Malaysian children being more attracted to the product offered with sample compared without sample. Food sample would be the most favorable choice among the young Malaysian children and it can be related to availability of attractive sample. The findings will open up a new dimension on the possibility of influencing young Malaysian children to purchase healthier food using sample. 2010 Proceeding Paper PeerReviewed application/pdf en http://irep.iium.edu.my/11271/1/sampling_effect.pdf Dahari, Zainurin (2010) The effect of sampling on young Malaysian children's food preference. In: EuroMed Academy of Business. Conference (3rd : 2010 : Nicosia, Cyprus), 4-5 Nov. 2010, Nicosia, Cyprus. |
| spellingShingle | H Social Sciences (General) TX341 Nutrition. Foods and food supply Dahari, Zainurin The effect of sampling on young Malaysian children's food preference |
| title | The effect of sampling on young Malaysian children's food preference |
| title_full | The effect of sampling on young Malaysian children's food preference |
| title_fullStr | The effect of sampling on young Malaysian children's food preference |
| title_full_unstemmed | The effect of sampling on young Malaysian children's food preference |
| title_short | The effect of sampling on young Malaysian children's food preference |
| title_sort | effect of sampling on young malaysian children's food preference |
| topic | H Social Sciences (General) TX341 Nutrition. Foods and food supply |
| url | http://irep.iium.edu.my/11271/ http://irep.iium.edu.my/11271/1/sampling_effect.pdf |