Factors affecting Consumers Satisfaction towards Advertising Media: A Comparative Study between Traditional Advertising and Online Advertising in Malaysia

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Factors affecting Consumers Satisfaction towards Advertising Media: A Comparative Study between Traditional Advertising and Online Advertising in Malaysia

Advertising plays an important role in daily life. It is able to generate sales and brand recall towards certain products and services. By understanding consumers’ attitude towards advertising, designers and marketers can better strategize their advertising designs. A better understanding of interac...

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Bibliographic Details
Main Authors:	Idris, Azni, Haque, A. K. M. Ahasanul, Ab. Yajid, Mohd Shukri, Khatibi, Ali
Format:	Article
Language:	English
Published:	2009
Subjects:	H61.8 Communication of information HF5801 Advertising P87 Communication. Mass media
Online Access:	http://irep.iium.edu.my/11098/ http://irep.iium.edu.my/11098/4/Factors_Affecting_Consumers_Satisfaction.pdf

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