Factors affecting Consumers Satisfaction towards Advertising Media: A Comparative Study between Traditional Advertising and Online Advertising in Malaysia
Advertising plays an important role in daily life. It is able to generate sales and brand recall towards certain products and services. By understanding consumers’ attitude towards advertising, designers and marketers can better strategize their advertising designs. A better understanding of interac...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/11098/ http://irep.iium.edu.my/11098/4/Factors_Affecting_Consumers_Satisfaction.pdf |
| _version_ | 1848777290378379264 |
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| author | Idris, Azni Haque, A. K. M. Ahasanul Ab. Yajid, Mohd Shukri Khatibi, Ali |
| author_facet | Idris, Azni Haque, A. K. M. Ahasanul Ab. Yajid, Mohd Shukri Khatibi, Ali |
| author_sort | Idris, Azni |
| building | IIUM Repository |
| collection | Online Access |
| description | Advertising plays an important role in daily life. It is able to generate sales and brand recall towards certain products and services. By understanding consumers’ attitude towards advertising, designers and marketers can better strategize their advertising designs. A better understanding of interactivity can also help to improve the effectiveness of interactive media such as the internet. These attitudinal relations should play an essential role in consumer’s decisions on which media to choose based on the benefits that the media provide.
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| first_indexed | 2025-11-14T14:43:38Z |
| format | Article |
| id | iium-11098 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T14:43:38Z |
| publishDate | 2009 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-110982012-03-30T08:37:24Z http://irep.iium.edu.my/11098/ Factors affecting Consumers Satisfaction towards Advertising Media: A Comparative Study between Traditional Advertising and Online Advertising in Malaysia Idris, Azni Haque, A. K. M. Ahasanul Ab. Yajid, Mohd Shukri Khatibi, Ali H61.8 Communication of information HF5801 Advertising P87 Communication. Mass media Advertising plays an important role in daily life. It is able to generate sales and brand recall towards certain products and services. By understanding consumers’ attitude towards advertising, designers and marketers can better strategize their advertising designs. A better understanding of interactivity can also help to improve the effectiveness of interactive media such as the internet. These attitudinal relations should play an essential role in consumer’s decisions on which media to choose based on the benefits that the media provide. 2009 Article NonPeerReviewed application/pdf en http://irep.iium.edu.my/11098/4/Factors_Affecting_Consumers_Satisfaction.pdf Idris, Azni and Haque, A. K. M. Ahasanul and Ab. Yajid, Mohd Shukri and Khatibi, Ali (2009) Factors affecting Consumers Satisfaction towards Advertising Media: A Comparative Study between Traditional Advertising and Online Advertising in Malaysia. Advances in Management, 2 (5). pp. 43-49. |
| spellingShingle | H61.8 Communication of information HF5801 Advertising P87 Communication. Mass media Idris, Azni Haque, A. K. M. Ahasanul Ab. Yajid, Mohd Shukri Khatibi, Ali Factors affecting Consumers Satisfaction towards Advertising Media: A Comparative Study between Traditional Advertising and Online Advertising in Malaysia |
| title | Factors affecting Consumers Satisfaction towards Advertising Media: A Comparative Study between Traditional Advertising and Online Advertising in Malaysia |
| title_full | Factors affecting Consumers Satisfaction towards Advertising Media: A Comparative Study between Traditional Advertising and Online Advertising in Malaysia |
| title_fullStr | Factors affecting Consumers Satisfaction towards Advertising Media: A Comparative Study between Traditional Advertising and Online Advertising in Malaysia |
| title_full_unstemmed | Factors affecting Consumers Satisfaction towards Advertising Media: A Comparative Study between Traditional Advertising and Online Advertising in Malaysia |
| title_short | Factors affecting Consumers Satisfaction towards Advertising Media: A Comparative Study between Traditional Advertising and Online Advertising in Malaysia |
| title_sort | factors affecting consumers satisfaction towards advertising media: a comparative study between traditional advertising and online advertising in malaysia |
| topic | H61.8 Communication of information HF5801 Advertising P87 Communication. Mass media |
| url | http://irep.iium.edu.my/11098/ http://irep.iium.edu.my/11098/4/Factors_Affecting_Consumers_Satisfaction.pdf |