Exploring Customer's Shopping Experiences through Shopping Centre Branding in Malaysia

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Exploring Customer's Shopping Experiences through Shopping Centre Branding in Malaysia

This study explores customers' shopping experience through shopping centre branding.

Bibliographic Details
Main Authors:	Haque, A. K. M. Ahasanul, Rahman, Sabbir
Format:	Article
Language:	English
Published:	South Asia Publications 2009
Online Access:	http://irep.iium.edu.my/11081/ http://irep.iium.edu.my/11081/4/Exploring_Customers%27_Shopping_Experience.pdf

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