Study on consumer perception towards online ticketing in Malaysia
This paper gives a report of a study that investigated peoples‟ perception of online buying tickets (e-ticketing) as well as why some people use this facility while some who do not use it stick to the traditional way to fulfill their needs. In addition, factors such as what inform peopl...
| Main Authors: | , , , |
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| Format: | Proceeding Paper |
| Language: | English |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/11006/ http://irep.iium.edu.my/11006/4/386Study_on_customer_perception_towards_online-ticketing_in_Malaysia.pdf |
| _version_ | 1848777279262425088 |
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| author | Nikhashemi, Seyed Rajab Yasmin, Farzana Haque, A. K. M. Ahasanul Khatibi, Ali |
| author_facet | Nikhashemi, Seyed Rajab Yasmin, Farzana Haque, A. K. M. Ahasanul Khatibi, Ali |
| author_sort | Nikhashemi, Seyed Rajab |
| building | IIUM Repository |
| collection | Online Access |
| description | This paper gives a report of a study that investigated peoples‟ perception of online
buying tickets (e-ticketing) as well as why some people use this facility while some who do not use it stick to the traditional way to fulfill their needs. In addition, factors such as what inform peoples‟ eagerness and unwillingness to use internet facilities are also examined. The outcome of this research showed a comprehensively integrated framework
that can be utilized by policy makers and business enterprises to understand the dynamic relationships among dimensions of perceived risk, user trustworthiness,
usefulness, familiarity and confidence. Also, this study considered how price perception and internet security can be utilized to understand the consumers‟ perception. However,
further research is needed to examine these factors in Malaysia with additional samples before generalization can be made. Moreover, it is also necessary to review consumers‟ purchasing behavior in making the decision to use the internet as a means of buying online rather than the traditional way. |
| first_indexed | 2025-11-14T14:43:27Z |
| format | Proceeding Paper |
| id | iium-11006 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T14:43:27Z |
| publishDate | 2011 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-110062013-06-13T17:22:42Z http://irep.iium.edu.my/11006/ Study on consumer perception towards online ticketing in Malaysia Nikhashemi, Seyed Rajab Yasmin, Farzana Haque, A. K. M. Ahasanul Khatibi, Ali HC79 Special topics. Including air pollution, consumer demands,famines, flow of fund etc This paper gives a report of a study that investigated peoples‟ perception of online buying tickets (e-ticketing) as well as why some people use this facility while some who do not use it stick to the traditional way to fulfill their needs. In addition, factors such as what inform peoples‟ eagerness and unwillingness to use internet facilities are also examined. The outcome of this research showed a comprehensively integrated framework that can be utilized by policy makers and business enterprises to understand the dynamic relationships among dimensions of perceived risk, user trustworthiness, usefulness, familiarity and confidence. Also, this study considered how price perception and internet security can be utilized to understand the consumers‟ perception. However, further research is needed to examine these factors in Malaysia with additional samples before generalization can be made. Moreover, it is also necessary to review consumers‟ purchasing behavior in making the decision to use the internet as a means of buying online rather than the traditional way. 2011 Proceeding Paper NonPeerReviewed application/pdf en http://irep.iium.edu.my/11006/4/386Study_on_customer_perception_towards_online-ticketing_in_Malaysia.pdf Nikhashemi, Seyed Rajab and Yasmin, Farzana and Haque, A. K. M. Ahasanul and Khatibi, Ali (2011) Study on consumer perception towards online ticketing in Malaysia. In: International Research Conference and Colloquium, 10-11 Oct 2011 , Kuala Lumpur, Malaysia. http://www.unirazak.edu.my/colloquium2011/eproceedings/24.%20MKT-Nikhashemi.pdf |
| spellingShingle | HC79 Special topics. Including air pollution, consumer demands,famines, flow of fund etc Nikhashemi, Seyed Rajab Yasmin, Farzana Haque, A. K. M. Ahasanul Khatibi, Ali Study on consumer perception towards online ticketing in Malaysia |
| title | Study on consumer perception towards online ticketing in Malaysia |
| title_full | Study on consumer perception towards online ticketing in Malaysia |
| title_fullStr | Study on consumer perception towards online ticketing in Malaysia |
| title_full_unstemmed | Study on consumer perception towards online ticketing in Malaysia |
| title_short | Study on consumer perception towards online ticketing in Malaysia |
| title_sort | study on consumer perception towards online ticketing in malaysia |
| topic | HC79 Special topics. Including air pollution, consumer demands,famines, flow of fund etc |
| url | http://irep.iium.edu.my/11006/ http://irep.iium.edu.my/11006/ http://irep.iium.edu.my/11006/4/386Study_on_customer_perception_towards_online-ticketing_in_Malaysia.pdf |