Valuation of travel time savings in WTP and preference space in the presence of taste and scale heterogeneity

A major concern with the derivation of willingness to pay (WTP) distributions from mixed logit models is the incidence of values over a range that are deemed 'behaviourally questionable', with respect to the sign and magnitude. Recent research in redefining the 'space' within whi...

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Main Authors: Hensher, D., Greene, William
Format: Journal Article
Published: 2011
Online Access:http://hdl.handle.net/20.500.11937/9999
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author Hensher, D.
Greene, William
author_facet Hensher, D.
Greene, William
author_sort Hensher, D.
building Curtin Institutional Repository
collection Online Access
description A major concern with the derivation of willingness to pay (WTP) distributions from mixed logit models is the incidence of values over a range that are deemed 'behaviourally questionable', with respect to the sign and magnitude. Recent research in redefining the 'space' within which a choice model is estimated as WTP space, instead of preference-space, has offered encouraging evidence in reducing the range of behavioural implausibility. This paper develops models to compare the empirical evidence when a mixed logit model is estimated with unconstrained distributions on random parameters in WTP and preference space, taking into account scale and the correlation between the attributes. The findings suggest that the gap between the evidence in WTP and preference space narrows significantly when both scale and preference heterogeneity are identified.
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spelling curtin-20.500.11937-99992017-01-30T11:16:15Z Valuation of travel time savings in WTP and preference space in the presence of taste and scale heterogeneity Hensher, D. Greene, William A major concern with the derivation of willingness to pay (WTP) distributions from mixed logit models is the incidence of values over a range that are deemed 'behaviourally questionable', with respect to the sign and magnitude. Recent research in redefining the 'space' within which a choice model is estimated as WTP space, instead of preference-space, has offered encouraging evidence in reducing the range of behavioural implausibility. This paper develops models to compare the empirical evidence when a mixed logit model is estimated with unconstrained distributions on random parameters in WTP and preference space, taking into account scale and the correlation between the attributes. The findings suggest that the gap between the evidence in WTP and preference space narrows significantly when both scale and preference heterogeneity are identified. 2011 Journal Article http://hdl.handle.net/20.500.11937/9999 restricted
spellingShingle Hensher, D.
Greene, William
Valuation of travel time savings in WTP and preference space in the presence of taste and scale heterogeneity
title Valuation of travel time savings in WTP and preference space in the presence of taste and scale heterogeneity
title_full Valuation of travel time savings in WTP and preference space in the presence of taste and scale heterogeneity
title_fullStr Valuation of travel time savings in WTP and preference space in the presence of taste and scale heterogeneity
title_full_unstemmed Valuation of travel time savings in WTP and preference space in the presence of taste and scale heterogeneity
title_short Valuation of travel time savings in WTP and preference space in the presence of taste and scale heterogeneity
title_sort valuation of travel time savings in wtp and preference space in the presence of taste and scale heterogeneity
url http://hdl.handle.net/20.500.11937/9999