Integration of marketing communications in historical development: informational content analysis of websites and magazine advertisements in Australia

QR Code

Integration of marketing communications in historical development: informational content analysis of websites and magazine advertisements in Australia

It has taken advertisers many years to develop integrated advertising communication strategies that could incorporate many or all traditional marketing communication channels that developed separately, such as billboards, magazine advertising, television and radio. All of the marketing communication...

Full description

Bibliographic Details
Main Author:	Baron, Michael
Format:	Thesis
Language:	English
Published:	Curtin University 2008
Subjects:	magazine advertisements integrated advertising communication strategies Australia websites internet communications marketing communication channels
Online Access:	http://hdl.handle.net/20.500.11937/992

Similar Items

Magazine alcohol advertising compliance with the Australian Alcoholic Beverages Advertising Code
by: Donovan, K., et al.
Published: (2007)

Female gender images in adolescent magazine advertising
by: Napoli, Julie, et al.
Published: (2003)

Chinese Urban Young Women's Preferences And Perceptions Toward International Cosmetic Magazine Advertising
by: Lu, Xi
Published: (2006)

The relative effectiveness of web advertisement (tested in the Malaysian context)
by: Liw, Ivy Cheh Chean
Published: (2000)

Representation of Gender in Contemporary Advertising: A Conceptual Extension of Goffman’s Framework
by: Misra, Deepika
Published: (2009)

Personal and historical nostalgia - a comparison of common emotions
by: Marchegiani, Chris, et al.
Published: (2010)

A comparison of two common emotions: personal and historical nostalgia
by: Marchegiani, Chris
Published: (2010)

Factors influencing the intention to watch online video advertising among UiTM Kampus Bandaraya Melaka student / Faris Ahmad Anis Ahmad
by: Anis Ahmad, Faris Ahmad
Published: (2018)

The role of rational and emotional appeals on website promotion
by: Lwin, Michael
Published: (2009)

Effective advertising appeals for websites of small boutique hotels
by: Lwin, Michael, et al.
Published: (2013)

The advertising practitioner and the imbuement of Al-Ghazali’s Islamic ethics framework / Aida Mokhtar.
by: Mokhtar, Aida
Published: (2019)

Advertising literacy among low-income community in the context of fly postings in Malaysia’s reality digital environment / Neesa Ameera Mohammed Salim … [et al.]
by: Mohammed Salim, Neesa Ameera, et al.
Published: (2020)

Advertising literacy among low-income community in the context of fly postings in Malaysia’s reality digital environment / Neesa Ameera ... [et al.]
by: Ameera, Neesa, et al.
Published: (2019)

The effectiveness of the contents of print advertisements in inducing recall
by: Tan, Su Wei
Published: (2001)

Examining the Moderating Role of Rational-Versus Emotional-Focused Websites: The Case of Boutique Hotels
by: Lwin, Michael, et al.
Published: (2014)

Internal and external factors in sharing behaviour of online video advertisements among generation Y in Selangor, Malaysia
by: Nik Mohd Zainordin, Nik Mohamad Shamim
Published: (2021)

An advertising approach to promote energy drink case study: Gorilla Energy drink / Muhammad Reedha Mat Lizah
by: Mat Lizah, Muhammad Reedha
Published: (2019)

Factors that influence customer online shopping intention among Universiti Tun Hussien Onn Malaysia (UTHM) students / Faizzatul Md Zaidon
by: Md Zaidon, Faizzatul
Published: (2016)

Communicative effects of health visual messages on cigarettes packaging towards smokers / Rusydi Mohamad Kamal...[et.al]
by: Mohamad Kamal, Rusydi, et al.
Published: (2018)

Islamic advertising and advertisements: some concerns
by: Syed Abdullah Idid, Syed Arabi
Published: (2016)

A case study on matrix advertising
by: Mei-Li, Marilyn Teoh
Published: (1999)

Web advertising : the effectiveness of banner ad
by: Shamsuddin, Ahmad Sharifuddin
Published: (1999)

Factors affecting visual electronic word of mouth credibility on online purchase intention
by: Khan, Shamim Ahmed
Published: (2019)

What are Charities Doing?: A Content Analysis of Charity Print Media
by: Ridge, Kiera
Published: (2008)

Brand recall as indication of television advertising effectiveness
by: Mohd Miharbi, Maldia Syela
Published: (2001)

Integrated marketing communication of Palm Resort in creating the public awareness / Yazariah Yazid
by: Yazid, Yazariah
Published: (2001)

Advertising in a cross-cultural environment: a study of French and Chinese consumers
by: Simon, Charlotte
Published: (2007)

Insight into the minds of tweens: unlocking the mystery of cool brands / Masdiana Sulaiman
by: Sulaiman, Masdiana
Published: (2013)

A simultaneous assessment of the hierarchical models of market orientation and external environmental factors (EEFs) on the relationship between innovation orientation and concept development in chain restaurants / Mazalan Mifli
by: Mifli, Mazalan
Published: (2014)

A study on the effectiveness of the promotional activities done by SBBU SDN BHD / Shahrizal Soteri @ Sotri
by: Soteri @ Sotri, Shahrizal
Published: (2004)

Regulation of motor vehicle advertising: toward a framework for compliance research
by: Donovan, Robert, et al.
Published: (2011)

Revisiting the effect of mobile advertising content on buying intention / Nor Hazlina Hashim, Normalini Md Kassim and Roshni Ann George
by: Hashim, Nor Hazlina, et al.
Published: (2017)

A study on the effect of advertising on current purchasing: Brand switching and repeat purchasing / Aribah Badzis
by: Badzis, Aribah
Published: (2004)

Factors affecting Consumers Satisfaction towards Advertising Media: A Comparative Study between Traditional Advertising and Online Advertising in Malaysia
by: Idris, Azni, et al.
Published: (2009)

Nostalgia in advertising: a content analysis
by: Marchegiani, Chris, et al.
Published: (2010)

A content analysis of nostalgia in advertising
by: Marchegiani, Chris
Published: (2010)

Medicalising and Pharmaceuticalising Discourses in Food Supplement Advertising: A Multimodal Critical Discourse Analysis (MCDA) of Weight Loss Websites
by: Morgan, Katherine Rebecca Anne
Published: (2021)

Consumer acceptance and response to SMS advertising
by: Jamieson, Kyle
Published: (2012)

A Study of the Factors underlying Consumers’ Attitudes toward Advertising in iQIYI and in Television.
by: WANG, QIN
Published: (2017)

Discourse of copywriting on Malaysian celebrity television advertisement
by: Roslan, Nur Widad
Published: (2018)