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Conceptualising the role of congruency in prototypical brand extensions in the beverage industry

Bibliographic Details
Main Authors:	Malic, Damir, Phau, Ian, Teah, Min, Quintal, Vanessa
Other Authors:	Eun Young Kim
Format:	Conference Paper
Published:	Korean Academy of Marketing Science 2010
Online Access:	http://hdl.handle.net/20.500.11937/9859

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