Conceptualising the role of congruency in prototypical brand extensions in the beverage industry
| Main Authors: | , , , |
|---|---|
| Other Authors: | |
| Format: | Conference Paper |
| Published: |
Korean Academy of Marketing Science
2010
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| Online Access: | http://hdl.handle.net/20.500.11937/9859 |
| _version_ | 1848746071795171328 |
|---|---|
| author | Malic, Damir Phau, Ian Teah, Min Quintal, Vanessa |
| author2 | Eun Young Kim |
| author_facet | Eun Young Kim Malic, Damir Phau, Ian Teah, Min Quintal, Vanessa |
| author_sort | Malic, Damir |
| building | Curtin Institutional Repository |
| collection | Online Access |
| first_indexed | 2025-11-14T06:27:26Z |
| format | Conference Paper |
| id | curtin-20.500.11937-9859 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T06:27:26Z |
| publishDate | 2010 |
| publisher | Korean Academy of Marketing Science |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-98592017-02-28T01:32:57Z Conceptualising the role of congruency in prototypical brand extensions in the beverage industry Malic, Damir Phau, Ian Teah, Min Quintal, Vanessa Eun Young Kim 2010 Conference Paper http://hdl.handle.net/20.500.11937/9859 Korean Academy of Marketing Science restricted |
| spellingShingle | Malic, Damir Phau, Ian Teah, Min Quintal, Vanessa Conceptualising the role of congruency in prototypical brand extensions in the beverage industry |
| title | Conceptualising the role of congruency in prototypical brand extensions in the beverage industry |
| title_full | Conceptualising the role of congruency in prototypical brand extensions in the beverage industry |
| title_fullStr | Conceptualising the role of congruency in prototypical brand extensions in the beverage industry |
| title_full_unstemmed | Conceptualising the role of congruency in prototypical brand extensions in the beverage industry |
| title_short | Conceptualising the role of congruency in prototypical brand extensions in the beverage industry |
| title_sort | conceptualising the role of congruency in prototypical brand extensions in the beverage industry |
| url | http://hdl.handle.net/20.500.11937/9859 |