Malic, D., Phau, I., Teah, M., Quintal, V., & Kim, E. Y. (2010). Conceptualising the role of congruency in prototypical brand extensions in the beverage industry. Korean Academy of Marketing Science.
Chicago Style (17th ed.) CitationMalic, Damir, Ian Phau, Min Teah, Vanessa Quintal, and Eun Young Kim. Conceptualising the Role of Congruency in Prototypical Brand Extensions in the Beverage Industry. Korean Academy of Marketing Science, 2010.
MLA (9th ed.) CitationMalic, Damir, et al. Conceptualising the Role of Congruency in Prototypical Brand Extensions in the Beverage Industry. Korean Academy of Marketing Science, 2010.
Warning: These citations may not always be 100% accurate.