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The Antecedents and Consequences of Social Media Brand Engagement Towards Organizations’ Facebook Brand Pages

PR practitioners should consider social media as a relationship management tool, which academic researchers have yet to address. PR professionals still use one-way communication, which doesn't create engagement. This study seeks to fill a research void by conceptualising the relational maintena...

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Bibliographic Details
Main Author:	Morshed, Ahmed Fahim
Format:	Thesis
Published:	Curtin University 2025
Online Access:	http://hdl.handle.net/20.500.11937/98043

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