Transmedia Storytelling and the Evolution of Popular Narrative in the Age of Social Media

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Transmedia Storytelling and the Evolution of Popular Narrative in the Age of Social Media

Drawing on case studies from the Marvel, DC and Star Wars franchises and interviews with leading entertainment industry practitioners, this research interrogates the various approaches to commercial transmedia storytelling from 2008 to 2021 and the increasing popularity of collective journey storyte...

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Bibliographic Details
Main Author:	Webster, Luke
Format:	Thesis
Published:	Curtin University 2024
Online Access:	http://hdl.handle.net/20.500.11937/97706

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