Authenticity and Diversity: Enhancing Australian Hepatitis C Prevention Messages
Despite two decades of prevention activities and education, rates of hepatitis C infection remain high among people who inject drugs. In this article we draw on the findings of an extensive review of the content of print hepatitis C prevention materials circulating in Australia, examining these data...
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| Format: | Journal Article |
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Federal Legal Publications, Inc
2013
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| Online Access: | https://www.federallegalpublications.com/contemporary-drug-problems/201401/cdp-2013-40-4-03-winter-authenticity-and-diversity-enhancing-austr http://hdl.handle.net/20.500.11937/9764 |
| _version_ | 1848746043883126784 |
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| author | Winter, R. Fraser, Suzanne Booker, N. Treloar, C. |
| author_facet | Winter, R. Fraser, Suzanne Booker, N. Treloar, C. |
| author_sort | Winter, R. |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Despite two decades of prevention activities and education, rates of hepatitis C infection remain high among people who inject drugs. In this article we draw on the findings of an extensive review of the content of print hepatitis C prevention materials circulating in Australia, examining these data in light of Petraglia’s (2009) theory of “authenticity” in social marketing. We identify three main areas in which resources could be redesigned: closer attention to language and terminology, a critical engagement with common concepts of the individual, and more acknowledgement of the role of social and structural factors in shaping injecting practice. To achieve a stronger sense of authenticity, and in turn become more equitable and efficient, future resources could address these issues using insights from social marketing literature. |
| first_indexed | 2025-11-14T06:26:59Z |
| format | Journal Article |
| id | curtin-20.500.11937-9764 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T06:26:59Z |
| publishDate | 2013 |
| publisher | Federal Legal Publications, Inc |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-97642017-01-30T11:14:52Z Authenticity and Diversity: Enhancing Australian Hepatitis C Prevention Messages Winter, R. Fraser, Suzanne Booker, N. Treloar, C. authenticity prevention education health communication hepatitis C virus Despite two decades of prevention activities and education, rates of hepatitis C infection remain high among people who inject drugs. In this article we draw on the findings of an extensive review of the content of print hepatitis C prevention materials circulating in Australia, examining these data in light of Petraglia’s (2009) theory of “authenticity” in social marketing. We identify three main areas in which resources could be redesigned: closer attention to language and terminology, a critical engagement with common concepts of the individual, and more acknowledgement of the role of social and structural factors in shaping injecting practice. To achieve a stronger sense of authenticity, and in turn become more equitable and efficient, future resources could address these issues using insights from social marketing literature. 2013 Journal Article http://hdl.handle.net/20.500.11937/9764 https://www.federallegalpublications.com/contemporary-drug-problems/201401/cdp-2013-40-4-03-winter-authenticity-and-diversity-enhancing-austr Federal Legal Publications, Inc fulltext |
| spellingShingle | authenticity prevention education health communication hepatitis C virus Winter, R. Fraser, Suzanne Booker, N. Treloar, C. Authenticity and Diversity: Enhancing Australian Hepatitis C Prevention Messages |
| title | Authenticity and Diversity: Enhancing Australian Hepatitis C Prevention Messages |
| title_full | Authenticity and Diversity: Enhancing Australian Hepatitis C Prevention Messages |
| title_fullStr | Authenticity and Diversity: Enhancing Australian Hepatitis C Prevention Messages |
| title_full_unstemmed | Authenticity and Diversity: Enhancing Australian Hepatitis C Prevention Messages |
| title_short | Authenticity and Diversity: Enhancing Australian Hepatitis C Prevention Messages |
| title_sort | authenticity and diversity: enhancing australian hepatitis c prevention messages |
| topic | authenticity prevention education health communication hepatitis C virus |
| url | https://www.federallegalpublications.com/contemporary-drug-problems/201401/cdp-2013-40-4-03-winter-authenticity-and-diversity-enhancing-austr http://hdl.handle.net/20.500.11937/9764 |