Influence of shame on young consumers’ purchase intentions: A social sustainability perspective

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Influence of shame on young consumers’ purchase intentions: A social sustainability perspective

Purpose This paper aims to explore the influence of social frame (worker vs animal rights), product category (hedonic vs utilitarian) and social presence (similar age, younger and older) on expected shame and purchase intentions for sustainable products. Design/methodology/approach This study u...

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Bibliographic Details
Main Authors:	Frensel, Anna Maria, Landmann, Elisa, Schönitz, Marie‐Sophie, Siems, Florian U, Sharma, Piyush
Format:	Journal Article
Published:	Emerald 2025
Online Access:	http://hdl.handle.net/20.500.11937/97174

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