Digital Storytelling and Cultural Heritage in Sarawak Destination Marketing
This research aims to develop exemplary storylines combining cultural heritage and touristic experiences. The research outcome provides practical guidelines for storytelling in a digital context, addressing the issues and challenges faced in integrating digital storytelling and promoting tourism exp...
| Main Author: | |
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| Format: | Thesis |
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Curtin University
2024
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| Online Access: | http://hdl.handle.net/20.500.11937/97129 |
| _version_ | 1848766224967663616 |
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| author | Lee, Qin Yi |
| author_facet | Lee, Qin Yi |
| author_sort | Lee, Qin Yi |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This research aims to develop exemplary storylines combining cultural heritage and touristic experiences. The research outcome provides practical guidelines for storytelling in a digital context, addressing the issues and challenges faced in integrating digital storytelling and promoting tourism experiences of local and regional cultural heritage. Ultimately, this study aims to increase visitor engagement and interest and enhance Malaysia’s competitive position as a future tourism destination by embracing digital storytelling and cultural heritage. |
| first_indexed | 2025-11-14T11:47:45Z |
| format | Thesis |
| id | curtin-20.500.11937-97129 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T11:47:45Z |
| publishDate | 2024 |
| publisher | Curtin University |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-971292025-02-14T02:54:43Z Digital Storytelling and Cultural Heritage in Sarawak Destination Marketing Lee, Qin Yi This research aims to develop exemplary storylines combining cultural heritage and touristic experiences. The research outcome provides practical guidelines for storytelling in a digital context, addressing the issues and challenges faced in integrating digital storytelling and promoting tourism experiences of local and regional cultural heritage. Ultimately, this study aims to increase visitor engagement and interest and enhance Malaysia’s competitive position as a future tourism destination by embracing digital storytelling and cultural heritage. 2024 Thesis http://hdl.handle.net/20.500.11937/97129 Curtin University restricted |
| spellingShingle | Lee, Qin Yi Digital Storytelling and Cultural Heritage in Sarawak Destination Marketing |
| title | Digital Storytelling and Cultural Heritage
in Sarawak Destination Marketing |
| title_full | Digital Storytelling and Cultural Heritage
in Sarawak Destination Marketing |
| title_fullStr | Digital Storytelling and Cultural Heritage
in Sarawak Destination Marketing |
| title_full_unstemmed | Digital Storytelling and Cultural Heritage
in Sarawak Destination Marketing |
| title_short | Digital Storytelling and Cultural Heritage
in Sarawak Destination Marketing |
| title_sort | digital storytelling and cultural heritage
in sarawak destination marketing |
| url | http://hdl.handle.net/20.500.11937/97129 |