How does Experiential Marketing Influence Consumer Behaviour?
Experiential marketing (XM) has seen a rapid rise to prominence over the last two decades, however, research suggests that XM is still poorly understood by both academics and practitioners. The present thesis presents a much-needed conceptualisation of XM which is then tested and validated through t...
| Main Author: | |
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| Format: | Thesis |
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Curtin University
2025
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| Online Access: | http://hdl.handle.net/20.500.11937/97101 |
| _version_ | 1848766221093175296 |
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| author | Davey, Andrew William |
| author_facet | Davey, Andrew William |
| author_sort | Davey, Andrew William |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Experiential marketing (XM) has seen a rapid rise to prominence over the last two decades, however, research suggests that XM is still poorly understood by both academics and practitioners. The present thesis presents a much-needed conceptualisation of XM which is then tested and validated through two rounds of experimentally designed research. The resulting conceptual model significantly extends the conceptual and empirical understanding of XM for both sides of the academic/practitioner dyad. |
| first_indexed | 2025-11-14T11:47:42Z |
| format | Thesis |
| id | curtin-20.500.11937-97101 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T11:47:42Z |
| publishDate | 2025 |
| publisher | Curtin University |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-971012025-02-12T00:43:25Z How does Experiential Marketing Influence Consumer Behaviour? Davey, Andrew William Experiential marketing (XM) has seen a rapid rise to prominence over the last two decades, however, research suggests that XM is still poorly understood by both academics and practitioners. The present thesis presents a much-needed conceptualisation of XM which is then tested and validated through two rounds of experimentally designed research. The resulting conceptual model significantly extends the conceptual and empirical understanding of XM for both sides of the academic/practitioner dyad. 2025 Thesis http://hdl.handle.net/20.500.11937/97101 Curtin University fulltext |
| spellingShingle | Davey, Andrew William How does Experiential Marketing Influence Consumer Behaviour? |
| title | How does Experiential Marketing Influence Consumer Behaviour? |
| title_full | How does Experiential Marketing Influence Consumer Behaviour? |
| title_fullStr | How does Experiential Marketing Influence Consumer Behaviour? |
| title_full_unstemmed | How does Experiential Marketing Influence Consumer Behaviour? |
| title_short | How does Experiential Marketing Influence Consumer Behaviour? |
| title_sort | how does experiential marketing influence consumer behaviour? |
| url | http://hdl.handle.net/20.500.11937/97101 |