A neurocognitive framework of attention and creativity: Maximizing usefulness and novelty via directed and undirected pathways

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A neurocognitive framework of attention and creativity: Maximizing usefulness and novelty via directed and undirected pathways

Coming up with creative ideas is not easy. In this conceptual article, we integrate organizational behavior, cognitive psychology, and neuroscience literatures to propose that different forms of attention may be a key to maximizing creative usefulness and novelty. Specifically, we develop a neurocog...

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Bibliographic Details
Main Authors:	Yeo, G.B., Celestine, N.A., Parker, Sharon K., To, M.L., Hirst, G.
Format:	Journal Article
Published:	2024
Online Access:	http://hdl.handle.net/20.500.11937/96492

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