QR Code

The role of brand self-congruence, brand love and brand attachment on brand advocacy: a serial mediation model

Purpose: This paper aims to examine the impact of brand self-congruence on brand advocacy. In addition, the roles of brand love and attachment are examined through a serial mediation model. Design/methodology/approach: A total of 324 valid and useable responses collected from an Australian consumer...

Full description

Bibliographic Details
Main Authors:	Shimul, Anwar Sadat, Phau, Ian
Format:	Journal Article
Published:	2023
Online Access:	http://hdl.handle.net/20.500.11937/96365

Similar Items

Consumer advocacy for luxury brands
by: Shimul, A., et al.
Published: (2018)

Luxury brand attachment: Predictors, moderators and consequences
by: Shimul, Anwar Sadat, et al.
Published: (2022)

Conceptualising Luxury Brand Attachment
by: Shimul, Md Anwar Sadat
Published: (2018)

Conceptualising luxury brand attachment: scale development and validation
by: Shimul, Anwar Sadat, et al.
Published: (2019)

Does brand attachment protect consumer–brand relationships after brand misconduct in retail banking?
by: Shimul, Anwar Sadat, et al.
Published: (2024)

Brand attachment: a review and future research
by: Shimul, Anwar Sadat
Published: (2022)

Conceptualizing luxury brand attachment
by: Shimul, Anwar
Published: (2015)

Effects of luxury brand attachment and perceived envy on schadenfreude: does need for uniqueness moderate?
by: Shimul, Anwar Sadat, et al.
Published: (2021)

Conceptualising the role of congruency in prototypical brand extensions in the beverage industry
by: Malic, Damir, et al.
Published: (2010)

Compulsive buying of branded apparel, its antecedents, and the mediating role of brand attachment
by: Lim, Xin Jean, et al.
Published: (2020)

Idolizing “My Love from the Star”: Idol attachment and fanaticism of luxury brands
by: Cheah, Isaac, et al.
Published: (2018)

Brand Congruence’s Role in Assessing Winery Atmospherics?
by: Thomas, Ben
Published: (2019)

Brand resonance: the case of brand extensions of prototypical brands
by: Baird, Michael, et al.
Published: (2009)

Idol Attachment and Human Brand Loyalty
by: Huang, Y., et al.
Published: (2015)

Antecedents and outcomes of brand prominence on willingness to buy luxury brands
by: Cheah, Isaac, et al.
Published: (2015)

The Tie that Binds: The Impact of Self-Congruity and Brand Experience on Brand Attachment
by: Chieng, Fayrene Yew Leh
Published: (2018)

Interactive effects of self-congruity and need for uniqueness on brand loyalty via brand experience and brand attachment
by: Chieng, Fayrene, et al.
Published: (2021)

From brand congruence to the ‘virtuous circle’: branding and the commercialization of public service broadcasting
by: Johnson, Catherine
Published: (2013)

Connecting the dots between brand experience and brand loyalty: The mediating role of brand personality and brand relationships
by: Ramaseshan, Balasubramani, et al.
Published: (2014)

Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: The roles of self-congruity
by: Goi, Chai Lee, et al.

Brand love impact on the social media and stages of brand loyalty
by: Suha, F. S., et al.
Published: (2019)

The Influence of Price and Brand Loyalty on Store Brands Versus National Brands
by: Cataluna, F., et al.
Published: (2006)

Title: Impact of brand experience on brand love and brand loyalty --in an empirical context of the gaming industry
by: YANG, Z.
Published: (2020)

Does Social Media User Engagement Impact Brand Preference? Exploring the Interactive Roles of Self-Brand Congruence and Perceived Social Approval
by: Onasanya, Yoyinsola Arinola
Published: (2019)

The influence of brand image and brand personality on brand loyalty, mediating by brand trust : an empirical study
by: Ahmad Mabkhot, Hashed, et al.
Published: (2017)

Diffusion brands of designer jeans: effects on brand image and product quality
by: Phau, Ian
Published: (2009)

The role Of brand self-relevance in developing brand loyalty: a study on the brand loyalty for Honda
by: Nur Atikah A Rahman,, et al.
Published: (2014)

The role of brand self-relevance in developing brand loyalty: a study on the brand loyalty for Honda
by: A. Rahman, Nur Atikah, et al.
Published: (2014)

A conceptual investigation into brand mimicry in the luxury brand industry
by: Teah, Min, et al.
Published: (2010)

Extending symbolic brands using their personality: examining antecedents and implications towards brand image fit and brand dilution
by: Lau, Kong, et al.
Published: (2007)

Brand personality as a direct cause of brand extension success: does self-monitoring matter?
by: Ferguson, Graham, et al.
Published: (2016)

An Australian perspective of the effects of brand image and product quality on diffusion brands of designer jeans
by: Phau, Ian
Published: (2010)

Introduction to the Special section: The Mystique of Luxury Brands
by: Phau, Ian, et al.
Published: (2017)

Examining consumer risk perceptions of prototypical brands versus me-too brands
by: Quintal, Vanessa, et al.
Published: (2014)

The effects of product prototypicality on brand resonance in brand extensions - a conceptual analysis
by: Baird, Michael, et al.
Published: (2008)

A conceptual analysis of the effects of product prototypicality on brand resonance in brand extensions
by: Baird, Michael, et al.
Published: (2008)

Applying consumer-based brand equity in luxury hotel branding
by: Liu, M., et al.
Published: (2016)

Exploring the mediating effect of brand relationship quality in the service brand equity and brand resonance linkage
by: Sharizal Hashim,, et al.
Published: (2012)

The Antecedents and Outcomes of Brand Love in Malaysian Context
by: Chin, Shih Yuan
Published: (2013)

Wellness tourism experience and destination brand love
by: Kim, Sung in, et al.
Published: (2024)

Cannot write session to /tmp/vufind_sessions/sess_tbrghfqctslu885368crisgrna