Shimul, A. S., & Phau, I. (2023). The role of brand self-congruence, brand love and brand attachment on brand advocacy: A serial mediation model.
Chicago Style (17th ed.) CitationShimul, Anwar Sadat, and Ian Phau. The Role of Brand Self-congruence, Brand Love and Brand Attachment on Brand Advocacy: A Serial Mediation Model. 2023.
MLA (9th ed.) CitationShimul, Anwar Sadat, and Ian Phau. The Role of Brand Self-congruence, Brand Love and Brand Attachment on Brand Advocacy: A Serial Mediation Model. 2023.
Warning: These citations may not always be 100% accurate.