Corporate industrial brand equity and firm creditworthiness: The role of climate change commercial risks and opportunities recognition
Whilst a multitude of studies explored the financial implications of corporate brand equity in a B2C context, little is known as to the financial impact of B2B brand equity. Furthermore, no study, to our knowledge, has examined how climate change-related corporate practices affect the nexus between...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
2023
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| Online Access: | http://hdl.handle.net/20.500.11937/96364 |
| _version_ | 1848766143001526272 |
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| author | Rahman, M. Shimul, Anwar Sadat Cheah, Isaac |
| author_facet | Rahman, M. Shimul, Anwar Sadat Cheah, Isaac |
| author_sort | Rahman, M. |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Whilst a multitude of studies explored the financial implications of corporate brand equity in a B2C context, little is known as to the financial impact of B2B brand equity. Furthermore, no study, to our knowledge, has examined how climate change-related corporate practices affect the nexus between B2B brand equity and financial aspects (i.e., creditworthiness) of B2B firms. Drawing propositions from the resource dependence theory (RDT) and the natural resource-based view of the firm (NRBV), this study develops a parsimonious conceptual model to investigate the relationship between B2B brand equity and a firm's long-term creditworthiness. Given B2B firms' increasing engagement in pro-environmental initiatives, the model also incorporates a firm's ability to recognize climate change-related commercial risks and opportunities as a moderator. Drawing samples from USA-based B2B firms, the conceptual model is tested through robust econometric modelling techniques. The results demonstrate that higher B2B brand equity leads to higher long-term creditworthiness of a firm. Further, the positive association between B2B brand equity and creditworthiness is accentuated by climate change commercial risks and opportunities recognition (CCCROR). That is, a firm's capacity to identify challenges and opportunities emanating from the inexorable global climate change further bolsters the positive link between industrial brand equity and long-term creditworthiness. These findings are robust to a battery of sensitivity analyses, including multi-level mixed effect and endogeneity-robust modelling techniques. |
| first_indexed | 2025-11-14T11:46:27Z |
| format | Journal Article |
| id | curtin-20.500.11937-96364 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T11:46:27Z |
| publishDate | 2023 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-963642025-01-09T05:23:33Z Corporate industrial brand equity and firm creditworthiness: The role of climate change commercial risks and opportunities recognition Rahman, M. Shimul, Anwar Sadat Cheah, Isaac Whilst a multitude of studies explored the financial implications of corporate brand equity in a B2C context, little is known as to the financial impact of B2B brand equity. Furthermore, no study, to our knowledge, has examined how climate change-related corporate practices affect the nexus between B2B brand equity and financial aspects (i.e., creditworthiness) of B2B firms. Drawing propositions from the resource dependence theory (RDT) and the natural resource-based view of the firm (NRBV), this study develops a parsimonious conceptual model to investigate the relationship between B2B brand equity and a firm's long-term creditworthiness. Given B2B firms' increasing engagement in pro-environmental initiatives, the model also incorporates a firm's ability to recognize climate change-related commercial risks and opportunities as a moderator. Drawing samples from USA-based B2B firms, the conceptual model is tested through robust econometric modelling techniques. The results demonstrate that higher B2B brand equity leads to higher long-term creditworthiness of a firm. Further, the positive association between B2B brand equity and creditworthiness is accentuated by climate change commercial risks and opportunities recognition (CCCROR). That is, a firm's capacity to identify challenges and opportunities emanating from the inexorable global climate change further bolsters the positive link between industrial brand equity and long-term creditworthiness. These findings are robust to a battery of sensitivity analyses, including multi-level mixed effect and endogeneity-robust modelling techniques. 2023 Journal Article http://hdl.handle.net/20.500.11937/96364 10.1016/j.indmarman.2023.10.010 restricted |
| spellingShingle | Rahman, M. Shimul, Anwar Sadat Cheah, Isaac Corporate industrial brand equity and firm creditworthiness: The role of climate change commercial risks and opportunities recognition |
| title | Corporate industrial brand equity and firm creditworthiness: The role of climate change commercial risks and opportunities recognition |
| title_full | Corporate industrial brand equity and firm creditworthiness: The role of climate change commercial risks and opportunities recognition |
| title_fullStr | Corporate industrial brand equity and firm creditworthiness: The role of climate change commercial risks and opportunities recognition |
| title_full_unstemmed | Corporate industrial brand equity and firm creditworthiness: The role of climate change commercial risks and opportunities recognition |
| title_short | Corporate industrial brand equity and firm creditworthiness: The role of climate change commercial risks and opportunities recognition |
| title_sort | corporate industrial brand equity and firm creditworthiness: the role of climate change commercial risks and opportunities recognition |
| url | http://hdl.handle.net/20.500.11937/96364 |