Introduction: Why consumer perceptions and food?

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Introduction: Why consumer perceptions and food?

This book is a timely overview of the various aspects of consumer perception related to food. This book explores consumer perceptions that are vital to marketers and often underlie the success or failure of products in the marketplace.

Bibliographic Details
Main Authors:	Bogueva, Diana, Marinova, Dora
Format:	Book Chapter
Published:	Springer 2024
Subjects:	Business & Economics
Online Access:	http://hdl.handle.net/20.500.11937/96205

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