Introduction: Why consumer perceptions and food?
This book is a timely overview of the various aspects of consumer perception related to food. This book explores consumer perceptions that are vital to marketers and often underlie the success or failure of products in the marketplace.
| Main Authors: | , |
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| Format: | Book Chapter |
| Published: |
Springer
2024
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/96205 |
| _version_ | 1848766112233160704 |
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| author | Bogueva, Diana Marinova, Dora |
| author2 | Bogueva, Diana |
| author_facet | Bogueva, Diana Bogueva, Diana Marinova, Dora |
| author_sort | Bogueva, Diana |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This book is a timely overview of the various aspects of consumer perception related to food. This book explores consumer perceptions that are vital to marketers and often underlie the success or failure of products in the marketplace. |
| first_indexed | 2025-11-14T11:45:58Z |
| format | Book Chapter |
| id | curtin-20.500.11937-96205 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T11:45:58Z |
| publishDate | 2024 |
| publisher | Springer |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-962052024-10-26T07:52:29Z Introduction: Why consumer perceptions and food? Bogueva, Diana Marinova, Dora Bogueva, Diana Business & Economics This book is a timely overview of the various aspects of consumer perception related to food. This book explores consumer perceptions that are vital to marketers and often underlie the success or failure of products in the marketplace. 2024 Book Chapter http://hdl.handle.net/20.500.11937/96205 Springer unknown |
| spellingShingle | Business & Economics Bogueva, Diana Marinova, Dora Introduction: Why consumer perceptions and food? |
| title | Introduction: Why consumer perceptions and food? |
| title_full | Introduction: Why consumer perceptions and food? |
| title_fullStr | Introduction: Why consumer perceptions and food? |
| title_full_unstemmed | Introduction: Why consumer perceptions and food? |
| title_short | Introduction: Why consumer perceptions and food? |
| title_sort | introduction: why consumer perceptions and food? |
| topic | Business & Economics |
| url | http://hdl.handle.net/20.500.11937/96205 |