Leveraging gamification for tourism marketing activities: Towards a comprehensive conceptual model

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Leveraging gamification for tourism marketing activities: Towards a comprehensive conceptual model

Gamification has become one of the most effective ways to generate customer engagement. However, there needs to be more structured research on the drivers of the adoption and sustained use of gamification in travel and tourism research. Drawing upon the uses and gratifications theory and the technol...

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Bibliographic Details
Main Authors:	Malik, Garima, Sharma, Piyush, Pradhan, Debasis
Format:	Journal Article
Published:	SAGE 2024
Online Access:	http://hdl.handle.net/20.500.11937/95461

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