Platform Design and Electronic Word-of-Mouth Adaptability:
A Construal Level Perspective

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Platform Design and Electronic Word-of-Mouth Adaptability: A Construal Level Perspective

Drawing on the construal level theory, this thesis examines how two platform design features (structural complexity and length requirement) may impact eWOM favourability. Converging evidence from five lab studies and a field study indicates that a structurally complex (vs. structurally simple) desig...

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Bibliographic Details
Main Author:	Chan, Hung-Fai (Sunny)
Format:	Thesis
Published:	Curtin University 2024
Online Access:	http://hdl.handle.net/20.500.11937/95188

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