Platform Design and Electronic Word-of-Mouth Adaptability: A Construal Level Perspective
Drawing on the construal level theory, this thesis examines how two platform design features (structural complexity and length requirement) may impact eWOM favourability. Converging evidence from five lab studies and a field study indicates that a structurally complex (vs. structurally simple) desig...
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| Format: | Thesis |
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Curtin University
2024
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| Online Access: | http://hdl.handle.net/20.500.11937/95188 |
| _version_ | 1848765980413526016 |
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| author | Chan, Hung-Fai (Sunny) |
| author_facet | Chan, Hung-Fai (Sunny) |
| author_sort | Chan, Hung-Fai (Sunny) |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Drawing on the construal level theory, this thesis examines how two platform design features (structural complexity and length requirement) may impact eWOM favourability. Converging evidence from five lab studies and a field study indicates that a structurally complex (vs. structurally simple) design and a high-word-count (vs. low-word-count) design each induce review content lower in eWOM favourability. This research contributes to the bourgeoning eWOM literature by highlighting the significance of review platform design. |
| first_indexed | 2025-11-14T11:43:52Z |
| format | Thesis |
| id | curtin-20.500.11937-95188 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T11:43:52Z |
| publishDate | 2024 |
| publisher | Curtin University |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-951882024-05-29T00:56:21Z Platform Design and Electronic Word-of-Mouth Adaptability: A Construal Level Perspective Chan, Hung-Fai (Sunny) Drawing on the construal level theory, this thesis examines how two platform design features (structural complexity and length requirement) may impact eWOM favourability. Converging evidence from five lab studies and a field study indicates that a structurally complex (vs. structurally simple) design and a high-word-count (vs. low-word-count) design each induce review content lower in eWOM favourability. This research contributes to the bourgeoning eWOM literature by highlighting the significance of review platform design. 2024 Thesis http://hdl.handle.net/20.500.11937/95188 Curtin University fulltext |
| spellingShingle | Chan, Hung-Fai (Sunny) Platform Design and Electronic Word-of-Mouth Adaptability: A Construal Level Perspective |
| title | Platform Design and Electronic Word-of-Mouth Adaptability:
A Construal Level Perspective |
| title_full | Platform Design and Electronic Word-of-Mouth Adaptability:
A Construal Level Perspective |
| title_fullStr | Platform Design and Electronic Word-of-Mouth Adaptability:
A Construal Level Perspective |
| title_full_unstemmed | Platform Design and Electronic Word-of-Mouth Adaptability:
A Construal Level Perspective |
| title_short | Platform Design and Electronic Word-of-Mouth Adaptability:
A Construal Level Perspective |
| title_sort | platform design and electronic word-of-mouth adaptability:
a construal level perspective |
| url | http://hdl.handle.net/20.500.11937/95188 |