The effect of musical fit on consumers' memory

The effect of musical fit on consumers' memory

This study investigated the impact of musical ‘fit’ on memory for items. Participants were asked to recall 20 items they had seen while listening to either rock music or classical music. Some of the 20 items were associated with either the rebellious stereotype of rock music or the affluent stereoty...

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Bibliographic Details
Main Authors: Yeoh, J., North, Adrian
Format: Journal Article
Published: Sage Publications Ltd. 2010
Subjects:
music
consumers
memory
Online Access:http://hdl.handle.net/20.500.11937/9515

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