The effect of musical fit on consumers' memory
This study investigated the impact of musical ‘fit’ on memory for items. Participants were asked to recall 20 items they had seen while listening to either rock music or classical music. Some of the 20 items were associated with either the rebellious stereotype of rock music or the affluent stereoty...
| Main Authors: | , |
|---|---|
| Format: | Journal Article |
| Published: |
Sage Publications Ltd.
2010
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/9515 |
| _version_ | 1848745971886850048 |
|---|---|
| author | Yeoh, J. North, Adrian |
| author_facet | Yeoh, J. North, Adrian |
| author_sort | Yeoh, J. |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This study investigated the impact of musical ‘fit’ on memory for items. Participants were asked to recall 20 items they had seen while listening to either rock music or classical music. Some of the 20 items were associated with either the rebellious stereotype of rock music or the affluent stereotype of classical music. More ‘rock items’ than ‘classical items’ were recalled when rock music was played, although a similar number of ‘classical items’ and ‘rock items’ were recalled when classical music was played. When rock music was played, participants recalled ‘rock items’ earlier than ‘classical items’ and the reverse was found when classical music was played. This suggests that musical ‘fit’ operates by raising the salience of items. |
| first_indexed | 2025-11-14T06:25:50Z |
| format | Journal Article |
| id | curtin-20.500.11937-9515 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T06:25:50Z |
| publishDate | 2010 |
| publisher | Sage Publications Ltd. |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-95152017-09-13T14:50:54Z The effect of musical fit on consumers' memory Yeoh, J. North, Adrian music consumers memory This study investigated the impact of musical ‘fit’ on memory for items. Participants were asked to recall 20 items they had seen while listening to either rock music or classical music. Some of the 20 items were associated with either the rebellious stereotype of rock music or the affluent stereotype of classical music. More ‘rock items’ than ‘classical items’ were recalled when rock music was played, although a similar number of ‘classical items’ and ‘rock items’ were recalled when classical music was played. When rock music was played, participants recalled ‘rock items’ earlier than ‘classical items’ and the reverse was found when classical music was played. This suggests that musical ‘fit’ operates by raising the salience of items. 2010 Journal Article http://hdl.handle.net/20.500.11937/9515 10.1177/0305735609360262 Sage Publications Ltd. restricted |
| spellingShingle | music consumers memory Yeoh, J. North, Adrian The effect of musical fit on consumers' memory |
| title | The effect of musical fit on consumers' memory |
| title_full | The effect of musical fit on consumers' memory |
| title_fullStr | The effect of musical fit on consumers' memory |
| title_full_unstemmed | The effect of musical fit on consumers' memory |
| title_short | The effect of musical fit on consumers' memory |
| title_sort | effect of musical fit on consumers' memory |
| topic | music consumers memory |
| url | http://hdl.handle.net/20.500.11937/9515 |