Why do bank customers switch? A systematic literature review

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Why do bank customers switch? A systematic literature review

Purpose: The digital transformation in the banking industry has brought about complexity and competitiveness which has made differentiation challenging for banks. Complemented by consumer empowerment through high accessibility of information on the internet, this has led to a phenomenon known as swi...

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Bibliographic Details
Main Authors:	Ngau, Christine M., Zins, Andreas, Rengasamy, Dhanuskodi
Format:	Journal Article
Published:	2023
Online Access:	http://hdl.handle.net/20.500.11937/95099

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