A Tale of Power, Passion and Persuasion: Bloggers, Public Relations and Ethics

A Tale of Power, Passion and Persuasion: Bloggers, Public Relations and Ethics

Within public relations the questions of ethical theory and practice have been given new momentum with the rise of influencers in social media, such as bloggers, and the related phenomenon of stealth marketing. This paper explores the views of a specific community of these new influencers – so-calle...

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Bibliographic Details
Main Authors: Archer, C., Pettigrew, Simone, Harrigan, P.
Format: Journal Article
Published: Deakin University Australia 2014
Subjects:
cash-for-comment
ethics
dialogue
public relations
bloggers
blogs
Online Access:http://hdl.handle.net/20.500.11937/9453

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