The Power of the Star Designer in Luxury Brands

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The Power of the Star Designer in Luxury Brands

Do star designers have the power to influence the luxury brands they work at? If they do, what components drive the power? In short, yes! The research is amongst the first to conceptualise star designers and their power in luxury brands. It examined the key antecedents and outcomes of the power of t...

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Bibliographic Details
Main Author:	Hach Soeur, David
Format:	Thesis
Published:	Curtin University 2023
Online Access:	http://hdl.handle.net/20.500.11937/94362

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