Fortress or house of cards? A comparative, critical analysis of Australia’s and New Zealand’s COVID-19 vaccination rollout
This research provides critical, comparative insights into Australia and New Zealand’s public communication approaches associated with the initial rollout of the COVID-19 vaccine, hailed as a crucial element of both countries’ recovery and reconnection to the rest of the world. Although Austra...
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| Format: | Journal Article |
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Public Relations Institute of Australia
2023
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| Online Access: | https://www.pria.com.au/pria-newsroom/asia-pacific-public-relations-journal/apprj-volumes/volume-25/ http://hdl.handle.net/20.500.11937/94283 |
| Summary: | This research provides critical, comparative insights into Australia and New
Zealand’s public communication approaches associated with the initial rollout of the
COVID-19 vaccine, hailed as a crucial element of both countries’ recovery and
reconnection to the rest of the world. Although Australia and New Zealand share
similar socio-political contexts, the two countries approached the rollout very
differently. Applying the circuit of culture model, this study explores the second year
of the global COVID-19 pandemic through an Oceania lens, providing critical insights
into the unique opportunities afforded to the island nations, as well as their exposure
to global challenges. This paper aims to provide insights and learnings that may
shape future responses to global (health) emergencies, including a call to rethink the
notion of time-bound (public) communication campaigns in complex, ever-changing
environments. |
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