Greening Your Way to Profits: Green Strategies and Green Revenues

We examine hot-debated but underexplored questions of whether and how green strategies affect corporate green revenues. Using a generalized Difference-in-Differences (DiD) framework, we find that green strategies significantly enhance corporate green revenues in the presence of China's Emission...

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Main Authors: Huang, Zijie, Cao, June, Pan, Lei
Format: Journal Article
Published: 2024
Online Access:http://hdl.handle.net/20.500.11937/94243
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author Huang, Zijie
Cao, June
Pan, Lei
author_facet Huang, Zijie
Cao, June
Pan, Lei
author_sort Huang, Zijie
building Curtin Institutional Repository
collection Online Access
description We examine hot-debated but underexplored questions of whether and how green strategies affect corporate green revenues. Using a generalized Difference-in-Differences (DiD) framework, we find that green strategies significantly enhance corporate green revenues in the presence of China's Emission Trading Scheme (ETS) pilot. This is consistent with the Porter Hypothesis. Our mechanism analyses document that green strategies increase green revenues by improving green quality and catalyzing environmentally friendly transformation. This study has important implications for policymakers and practitioners, offering new insights into the intended consequences and real outcomes of environmental regulations.
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institution Curtin University Malaysia
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last_indexed 2025-11-14T11:41:49Z
publishDate 2024
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spelling curtin-20.500.11937-942432024-02-01T02:43:32Z Greening Your Way to Profits: Green Strategies and Green Revenues Huang, Zijie Cao, June Pan, Lei We examine hot-debated but underexplored questions of whether and how green strategies affect corporate green revenues. Using a generalized Difference-in-Differences (DiD) framework, we find that green strategies significantly enhance corporate green revenues in the presence of China's Emission Trading Scheme (ETS) pilot. This is consistent with the Porter Hypothesis. Our mechanism analyses document that green strategies increase green revenues by improving green quality and catalyzing environmentally friendly transformation. This study has important implications for policymakers and practitioners, offering new insights into the intended consequences and real outcomes of environmental regulations. 2024 Journal Article http://hdl.handle.net/20.500.11937/94243 10.1016/j.frl.2024.105029 http://creativecommons.org/licenses/by-nc-nd/4.0/ fulltext
spellingShingle Huang, Zijie
Cao, June
Pan, Lei
Greening Your Way to Profits: Green Strategies and Green Revenues
title Greening Your Way to Profits: Green Strategies and Green Revenues
title_full Greening Your Way to Profits: Green Strategies and Green Revenues
title_fullStr Greening Your Way to Profits: Green Strategies and Green Revenues
title_full_unstemmed Greening Your Way to Profits: Green Strategies and Green Revenues
title_short Greening Your Way to Profits: Green Strategies and Green Revenues
title_sort greening your way to profits: green strategies and green revenues
url http://hdl.handle.net/20.500.11937/94243