Consumer preferences for mobile phone service in the U.S.: an application of efficient design on conjoint analysis

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Consumer preferences for mobile phone service in the U.S.: an application of efficient design on conjoint analysis

The wide commercial success of certain mobile phones, such as Apple‘s iPhone and RIM‘s Blackberry, was the motivation behind this study to examine empirically what drives the demand for mobile service bundles. If casual observation is an accurate indicator, consumers make their mobile purchasing dec...

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Bibliographic Details
Main Author:	Dippon, Christian M.
Format:	Thesis
Language:	English
Published:	Curtin University 2011
Subjects:	efficient design mobile phone service U.S conjoint analysis consumer preferences
Online Access:	http://hdl.handle.net/20.500.11937/942

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