Interactive Impact of EWOM Message Characteristics and Format on Brand Evaluation and Online Brand Engagement: Towards an Integrative Framework
With the rapid rise in the popularity and usage of social media platforms and the associated sharing of electronic word of mouth (EWOM), many questions about its impact on customers’ attitudes and behaviours still need to be answered. This research aims to explore the interactive effect of message c...
| Main Author: | |
|---|---|
| Format: | Thesis |
| Published: |
Curtin University
2023
|
| Online Access: | http://hdl.handle.net/20.500.11937/94169 |
Similar Items
Interactive impact of EWOM message characteristics on online brand outcomes: Towards an integrative framework
by: Alqahtani, Abdulaziz, et al.
Published: (2023)
by: Alqahtani, Abdulaziz, et al.
Published: (2023)
Explore the Interactive Influence of EWOM Message Characteristics and Formats on Online Brand Outcomes in the Context of Twitter: A Comprehensive Model
by: Alqahtani, Abdulaziz, et al.
Published: (2023)
by: Alqahtani, Abdulaziz, et al.
Published: (2023)
How do brand evaluations affect online brand engagement? Mediation impact and evidence from Facebook
by: Alqahtani, Abdul, et al.
Published: (2024)
by: Alqahtani, Abdul, et al.
Published: (2024)
Managing brands and customer engagement in online brand communities
by: Wirtz, J., et al.
Published: (2013)
by: Wirtz, J., et al.
Published: (2013)
A model of brand engagement in online brand communities: Co-creating value for the brand and the community
by: Alotaibi, Meshaal Hamad
Published: (2016)
by: Alotaibi, Meshaal Hamad
Published: (2016)
Influence of Social Media Marketing, Brand Loyalty and eWOM Towards Consumers’ Purchase Intention
by: Bong, Wan Zhung
Published: (2017)
by: Bong, Wan Zhung
Published: (2017)
What Are the Influences of Entertaining eWOM on Social Media-an Empirical Study on the Use of Brand-related Hashtags on Weibo and Customer Engagement
by: Zhao, Lisa
Published: (2019)
by: Zhao, Lisa
Published: (2019)
The Effect of Advertainment toward The Affective Motivations of Online Customer Brand Engagement
by: Liu, Yen-Chun
Published: (2014)
by: Liu, Yen-Chun
Published: (2014)
Electronic Word Of Mouth (eWOM) On Social Networking Sites and Its Effect on Brand Reputation Management
by: Tibrewala, Aditya
Published: (2011)
by: Tibrewala, Aditya
Published: (2011)
Using gamification to create brand love in online retailing: Brand engagement and value co-creation perspective
by: Malik, Garima, et al.
Published: (2023)
by: Malik, Garima, et al.
Published: (2023)
From consumer collectives to brand organisations: an
online ethnographic study of the formation of human
brand organisations in China
by: Lu, Yifan
Published: (2025)
by: Lu, Yifan
Published: (2025)
An Investigation on the Influence of Brand-related Apps on Brand Engagement of Green Brand and Following Behaviours
by: HUANG, YUN-TING
Published: (2016)
by: HUANG, YUN-TING
Published: (2016)
The influence of online brand community characteristics in Facebook on brand loyalty / Nursaida Alina Mohammad Sairi
by: Mohammad Sairi, Nursaida Alina
Published: (2018)
by: Mohammad Sairi, Nursaida Alina
Published: (2018)
The Antecedents and
Consequences of Social Media Brand Engagement Towards Organizations’
Facebook Brand Pages
by: Morshed, Ahmed Fahim
Published: (2025)
by: Morshed, Ahmed Fahim
Published: (2025)
Influence of social media marketing on brand equiry, eWoM intention, and choice intention in higher education institution
by: Loo, Wai Hong
Published: (2023)
by: Loo, Wai Hong
Published: (2023)
The Influence Of Brand Trust, Brand Association, Brand Loyalty And Brand Equity In Cyberspace: Moderating Effect Of Online Purchase Frequency
by: Lim , Ying San
Published: (2016)
by: Lim , Ying San
Published: (2016)
Online brand image, luxury value perception and brand equity
by: Wang, Fei, et al.
Published: (2019)
by: Wang, Fei, et al.
Published: (2019)
The influence of customer interaction in virtual brand community on brand loyalty
by: Adzharuddin, Nor Azura, et al.
Published: (2023)
by: Adzharuddin, Nor Azura, et al.
Published: (2023)
Direction of future research in EWOM: issues of credibility, format and impact
by: Ahmed Khan, Shamim, et al.
Published: (2018)
by: Ahmed Khan, Shamim, et al.
Published: (2018)
Interactive Effects of Psychological Contracts on Service Brand Evaluations
by: Kingshott, Russel, et al.
Published: (2020)
by: Kingshott, Russel, et al.
Published: (2020)
Brand Loyalty of Online Music
by: Chan, Gavin
Published: (2006)
by: Chan, Gavin
Published: (2006)
Does Social Media User Engagement Impact Brand Preference? Exploring the Interactive Roles of Self-Brand Congruence and Perceived Social Approval
by: Onasanya, Yoyinsola Arinola
Published: (2019)
by: Onasanya, Yoyinsola Arinola
Published: (2019)
Digital Marketing of Commercial Complementary Foods in Australia: An Analysis of Brand Messaging.
by: Dearlove, Trish, et al.
Published: (2021)
by: Dearlove, Trish, et al.
Published: (2021)
Brand-Customer Relationships: Web 2.0 and Online Brand Communities
by: Guitton, Olivier
Published: (2007)
by: Guitton, Olivier
Published: (2007)
Interactive effects of self-congruity and need for uniqueness on brand loyalty via brand experience and brand attachment
by: Chieng, Fayrene, et al.
Published: (2021)
by: Chieng, Fayrene, et al.
Published: (2021)
A process model for identifying online customer engagement patterns on Facebook brand pages
by: Potdar, Vidyasagar, et al.
Published: (2018)
by: Potdar, Vidyasagar, et al.
Published: (2018)
Co-creating corporate brand identity with online brand communities: a managerial perspective
by: Essamri, A., et al.
Published: (2018)
by: Essamri, A., et al.
Published: (2018)
Factors influencing online purchase intention in online brand
by: Hasan, Haslinda, et al.
Published: (2015)
by: Hasan, Haslinda, et al.
Published: (2015)
Customer engagement in social media based brand community
by: ZHANG, Dina
Published: (2016)
by: ZHANG, Dina
Published: (2016)
Tele-branding in TVIII: the network as brand and the programme as brand
by: Johnson, Catherine
Published: (2007)
by: Johnson, Catherine
Published: (2007)
Brand resonance: the case of brand extensions of prototypical brands
by: Baird, Michael, et al.
Published: (2009)
by: Baird, Michael, et al.
Published: (2009)
Role of brand personality and consumer brand identification on hypermarket brand evaluation and loyalty development among Malaysian customers
by: Nikhashemi, Seyed Rajab
Published: (2015)
by: Nikhashemi, Seyed Rajab
Published: (2015)
Co-creating corporate brand identity with online brand communities: stakeholder and process-oriented perspectives
by: Essamri, Azzouz
Published: (2019)
by: Essamri, Azzouz
Published: (2019)
Brand mimicry of luxury brands
by: Teah, Hui Min
Published: (2013)
by: Teah, Hui Min
Published: (2013)
The prospect of Islamic brands: an evaluation
by: Abdullah @ Chuah Hock Leng, Osman
Published: (2010)
by: Abdullah @ Chuah Hock Leng, Osman
Published: (2010)
Consumer evaluation of brand extensions
by: Ning, Jessie Ting Ay
Published: (2000)
by: Ning, Jessie Ting Ay
Published: (2000)
Examining the Factors of Ewom That Influence the Consumers’ Online Purchase Decision in Nilai, Malaysia
by: Yang, Hong
Published: (2013)
by: Yang, Hong
Published: (2013)
The influence of brand image and brand personality on brand loyalty, mediating by brand trust : an empirical study
by: Ahmad Mabkhot, Hashed, et al.
Published: (2017)
by: Ahmad Mabkhot, Hashed, et al.
Published: (2017)
The influence of brand awareness, brand associations, perceived quality, and brand loyalty towards brand equity of Legoland Malaysia / Mira Elliana Zainal
by: Zainal, Mira Elliana
Published: (2015)
by: Zainal, Mira Elliana
Published: (2015)
Connecting the dots between brand experience and brand loyalty: The mediating role of brand personality and brand relationships
by: Ramaseshan, Balasubramani, et al.
Published: (2014)
by: Ramaseshan, Balasubramani, et al.
Published: (2014)