Culturally diverse teams and inter-organizational knowledge sharing behavior: The role of perceived morality and relationship orientation

This paper draws on social exchange and social capital theories to explore knowledge-sharing behavior with culturally diverse teams from business-to-business (B2B) partners. We use two experimental studies to examine the direct effects of cultural diversity between B2B partners and its indirect effe...

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Main Authors: Nguyen, M., Sharma, Piyush, Kingshott, Russel, Malik, A.
Format: Journal Article
Published: 2024
Online Access:http://hdl.handle.net/20.500.11937/94142
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author Nguyen, M.
Sharma, Piyush
Kingshott, Russel
Malik, A.
author_facet Nguyen, M.
Sharma, Piyush
Kingshott, Russel
Malik, A.
author_sort Nguyen, M.
building Curtin Institutional Repository
collection Online Access
description This paper draws on social exchange and social capital theories to explore knowledge-sharing behavior with culturally diverse teams from business-to-business (B2B) partners. We use two experimental studies to examine the direct effects of cultural diversity between B2B partners and its indirect effects through perceived morality on their knowledge-sharing behavior, along with the moderating effect of B2B relationship orientation on the link between cultural diversity and their KSB. Using a behavioral measure of knowledge-sharing behavior, this paper extends the B2B relationships literature by highlighting the value that intercultural relationships bring to these relationships. In addition, the results provide managers with a range of strategies in managing culturally diverse teams, such as leveraging their B2B relationship orientation directed towards culturally diverse teams from partner firms to improve knowledge sharing with them.
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institution Curtin University Malaysia
institution_category Local University
last_indexed 2025-11-14T11:41:40Z
publishDate 2024
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spelling curtin-20.500.11937-941422024-01-31T05:37:56Z Culturally diverse teams and inter-organizational knowledge sharing behavior: The role of perceived morality and relationship orientation Nguyen, M. Sharma, Piyush Kingshott, Russel Malik, A. This paper draws on social exchange and social capital theories to explore knowledge-sharing behavior with culturally diverse teams from business-to-business (B2B) partners. We use two experimental studies to examine the direct effects of cultural diversity between B2B partners and its indirect effects through perceived morality on their knowledge-sharing behavior, along with the moderating effect of B2B relationship orientation on the link between cultural diversity and their KSB. Using a behavioral measure of knowledge-sharing behavior, this paper extends the B2B relationships literature by highlighting the value that intercultural relationships bring to these relationships. In addition, the results provide managers with a range of strategies in managing culturally diverse teams, such as leveraging their B2B relationship orientation directed towards culturally diverse teams from partner firms to improve knowledge sharing with them. 2024 Journal Article http://hdl.handle.net/20.500.11937/94142 10.1016/j.indmarman.2023.12.003 http://creativecommons.org/licenses/by/4.0/ fulltext
spellingShingle Nguyen, M.
Sharma, Piyush
Kingshott, Russel
Malik, A.
Culturally diverse teams and inter-organizational knowledge sharing behavior: The role of perceived morality and relationship orientation
title Culturally diverse teams and inter-organizational knowledge sharing behavior: The role of perceived morality and relationship orientation
title_full Culturally diverse teams and inter-organizational knowledge sharing behavior: The role of perceived morality and relationship orientation
title_fullStr Culturally diverse teams and inter-organizational knowledge sharing behavior: The role of perceived morality and relationship orientation
title_full_unstemmed Culturally diverse teams and inter-organizational knowledge sharing behavior: The role of perceived morality and relationship orientation
title_short Culturally diverse teams and inter-organizational knowledge sharing behavior: The role of perceived morality and relationship orientation
title_sort culturally diverse teams and inter-organizational knowledge sharing behavior: the role of perceived morality and relationship orientation
url http://hdl.handle.net/20.500.11937/94142