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The Impact of Green Brand Elements on Consumer Loyalty for Green Cosmetics After COVID 19 Outbreak in Malaysia

The findings of this study suggest that Green Brand Elements have significant positive impact on the consumer loyalty for green cosmetics after the outbreak of COVID-19 in Malaysia. The study offers an appropriate perspective for fresh ideas in green marketing in line with environmental trends, init...

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Bibliographic Details
Main Author:	Iqbal, Jaweria
Format:	Thesis
Published:	Curtin University 2023
Online Access:	http://hdl.handle.net/20.500.11937/93937

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