Female gender images in adolescent magazine advertising
Since the late 1960s, research into gender stereotypes in advertising has been prolific. The emergence of more magazines that target children and adolescents raises the question of whether the female images portrayed in these publications reinforce prevailing stereotypes of women and portray diversi...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
ANZMAC
2003
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| Online Access: | http://hdl.handle.net/20.500.11937/9389 |
| _version_ | 1848745935655403520 |
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| author | Napoli, Julie Murgolo-Poore, Marie Boudville, I. |
| author_facet | Napoli, Julie Murgolo-Poore, Marie Boudville, I. |
| author_sort | Napoli, Julie |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Since the late 1960s, research into gender stereotypes in advertising has been prolific. The emergence of more magazines that target children and adolescents raises the question of whether the female images portrayed in these publications reinforce prevailing stereotypes of women and portray diversity in ethnicity. This study examines the female images shown by advertisers in the Australian editions of Barbie, Girlfriend and Dolly magazines. Findings indicate there is limited diversity in physical attributes as well as ethnicity of the models portrayed in these publications. Limitations are noted and future research issues are discussed. |
| first_indexed | 2025-11-14T06:25:16Z |
| format | Journal Article |
| id | curtin-20.500.11937-9389 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T06:25:16Z |
| publishDate | 2003 |
| publisher | ANZMAC |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-93892017-09-13T16:02:37Z Female gender images in adolescent magazine advertising Napoli, Julie Murgolo-Poore, Marie Boudville, I. stereotypes body image advertising gender childrens magazine Since the late 1960s, research into gender stereotypes in advertising has been prolific. The emergence of more magazines that target children and adolescents raises the question of whether the female images portrayed in these publications reinforce prevailing stereotypes of women and portray diversity in ethnicity. This study examines the female images shown by advertisers in the Australian editions of Barbie, Girlfriend and Dolly magazines. Findings indicate there is limited diversity in physical attributes as well as ethnicity of the models portrayed in these publications. Limitations are noted and future research issues are discussed. 2003 Journal Article http://hdl.handle.net/20.500.11937/9389 10.1016/S1441-3582(03)70118-9 ANZMAC restricted |
| spellingShingle | stereotypes body image advertising gender childrens magazine Napoli, Julie Murgolo-Poore, Marie Boudville, I. Female gender images in adolescent magazine advertising |
| title | Female gender images in adolescent magazine advertising |
| title_full | Female gender images in adolescent magazine advertising |
| title_fullStr | Female gender images in adolescent magazine advertising |
| title_full_unstemmed | Female gender images in adolescent magazine advertising |
| title_short | Female gender images in adolescent magazine advertising |
| title_sort | female gender images in adolescent magazine advertising |
| topic | stereotypes body image advertising gender childrens magazine |
| url | http://hdl.handle.net/20.500.11937/9389 |