What determines customers’ loyalty towards telecommunication service? Mediating roles of satisfaction and trust

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What determines customers’ loyalty towards telecommunication service? Mediating roles of satisfaction and trust

The purpose of this study is to: 1) examine the effects of corporate image, pricing, service quality and network quality on customer loyalty in the Malaysian mobile telecommunications sector; 2) to determine the mediating effects of customer satisfaction and trust. The study’s hypotheses were tested...

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Bibliographic Details
Main Authors:	Ting, H., Tan, K.L., Lim, X.J., Cheah, J.H., Ting, Qian Hui, Ting, H.B.
Format:	Journal Article
Published:	2020
Online Access:	http://hdl.handle.net/20.500.11937/93884

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