Young consumers’ motives for using SMS and perceptions towards SMS advertising
| Main Authors: | , |
|---|---|
| Format: | Journal Article |
| Published: |
Emerald Group Publishing Limited
2009
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| Online Access: | http://hdl.handle.net/20.500.11937/9385 |
| _version_ | 1848745934167474176 |
|---|---|
| author | Phau, Ian Teah, Min |
| author_facet | Phau, Ian Teah, Min |
| author_sort | Phau, Ian |
| building | Curtin Institutional Repository |
| collection | Online Access |
| first_indexed | 2025-11-14T06:25:14Z |
| format | Journal Article |
| id | curtin-20.500.11937-9385 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T06:25:14Z |
| publishDate | 2009 |
| publisher | Emerald Group Publishing Limited |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-93852017-09-13T14:52:04Z Young consumers’ motives for using SMS and perceptions towards SMS advertising Phau, Ian Teah, Min 2009 Journal Article http://hdl.handle.net/20.500.11937/9385 10.1108/17505930910964768 Emerald Group Publishing Limited restricted |
| spellingShingle | Phau, Ian Teah, Min Young consumers’ motives for using SMS and perceptions towards SMS advertising |
| title | Young consumers’ motives for using SMS and perceptions towards SMS advertising |
| title_full | Young consumers’ motives for using SMS and perceptions towards SMS advertising |
| title_fullStr | Young consumers’ motives for using SMS and perceptions towards SMS advertising |
| title_full_unstemmed | Young consumers’ motives for using SMS and perceptions towards SMS advertising |
| title_short | Young consumers’ motives for using SMS and perceptions towards SMS advertising |
| title_sort | young consumers’ motives for using sms and perceptions towards sms advertising |
| url | http://hdl.handle.net/20.500.11937/9385 |