To verify or not to verify: using partial least squares to predict effect of online news on panic buying during pandemic

Purpose: Coronavirus disease (COVID-19) pandemic has given rise to different dimensions of uncommon human behavior, and panic buying is one of them. Interestingly, panic buying research has not been given much attention. The purpose of this paper is threefold. Firstly, it examines the influences of...

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Main Authors: Tan, Kim Lim, Sia, Joseph, Tang, D.K.H.
Format: Journal Article
Language:English
Published: EMERALD GROUP PUBLISHING LTD 2022
Subjects:
Online Access:http://hdl.handle.net/20.500.11937/93831
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author Tan, Kim Lim
Sia, Joseph
Tang, D.K.H.
author_facet Tan, Kim Lim
Sia, Joseph
Tang, D.K.H.
author_sort Tan, Kim Lim
building Curtin Institutional Repository
collection Online Access
description Purpose: Coronavirus disease (COVID-19) pandemic has given rise to different dimensions of uncommon human behavior, and panic buying is one of them. Interestingly, panic buying research has not been given much attention. The purpose of this paper is threefold. Firstly, it examines the influences of the theory of planned behavior (TPB) elements (subjective norm, attitude and perceived behavior control (PBC)) on panic buying. Secondly, it investigates online news and the perceived likelihood of being affected (PLA) as antecedents to the TPB constructs. Finally, to examine online news verification as a moderator on the relationship between the TPB constructs and panic buying. Design/methodology/approach: Data were collected from 371 respondents and analyzed using the partial least squares method structural equation modeling (PLS-SEM). PLS predict was applied to determine the predictive power of the model further. Findings: This study found that subjective norms and attitude influence panic buying. The results further revealed that online news has a direct influence on the PLA and attitude. However, PBC has no such effect on panic buying. Surprisingly, online news verification also has no moderating effects on the relationships between the TPB elements and panic buying. Originality/value: This research helps to understand consumer panic buying behavior, especially during shock events such as the COVID-19 pandemic. This study is the first that extends the TPB incorporating both online news and PLA as antecedents to panic buying in the same model. Furthermore, the study serves as an initial attempt to investigate online news verification as a moderator between the link of three constructs of TPB and panic buying, contributing to existing literature. Lastly, it advances the body of knowledge on consumer behavior and contributes methodologically by introducing the PLS approach.
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spelling curtin-20.500.11937-938312024-01-15T02:26:03Z To verify or not to verify: using partial least squares to predict effect of online news on panic buying during pandemic Tan, Kim Lim Sia, Joseph Tang, D.K.H. Social Sciences Business Business & Economics Attitude Pandemic Theory of planned behavior Perceived likelihood Online news verification Panic buying PLANNED BEHAVIOR MODEL PLS-SEM NEGATIVITY BIAS EXTENDED THEORY RISK PERCEPTIONS UNDERSTAND TOURISM Purpose: Coronavirus disease (COVID-19) pandemic has given rise to different dimensions of uncommon human behavior, and panic buying is one of them. Interestingly, panic buying research has not been given much attention. The purpose of this paper is threefold. Firstly, it examines the influences of the theory of planned behavior (TPB) elements (subjective norm, attitude and perceived behavior control (PBC)) on panic buying. Secondly, it investigates online news and the perceived likelihood of being affected (PLA) as antecedents to the TPB constructs. Finally, to examine online news verification as a moderator on the relationship between the TPB constructs and panic buying. Design/methodology/approach: Data were collected from 371 respondents and analyzed using the partial least squares method structural equation modeling (PLS-SEM). PLS predict was applied to determine the predictive power of the model further. Findings: This study found that subjective norms and attitude influence panic buying. The results further revealed that online news has a direct influence on the PLA and attitude. However, PBC has no such effect on panic buying. Surprisingly, online news verification also has no moderating effects on the relationships between the TPB elements and panic buying. Originality/value: This research helps to understand consumer panic buying behavior, especially during shock events such as the COVID-19 pandemic. This study is the first that extends the TPB incorporating both online news and PLA as antecedents to panic buying in the same model. Furthermore, the study serves as an initial attempt to investigate online news verification as a moderator between the link of three constructs of TPB and panic buying, contributing to existing literature. Lastly, it advances the body of knowledge on consumer behavior and contributes methodologically by introducing the PLS approach. 2022 Journal Article http://hdl.handle.net/20.500.11937/93831 10.1108/APJML-02-2021-0125 English EMERALD GROUP PUBLISHING LTD restricted
spellingShingle Social Sciences
Business
Business & Economics
Attitude
Pandemic
Theory of planned behavior
Perceived likelihood
Online news verification
Panic buying
PLANNED BEHAVIOR MODEL
PLS-SEM
NEGATIVITY BIAS
EXTENDED THEORY
RISK
PERCEPTIONS
UNDERSTAND
TOURISM
Tan, Kim Lim
Sia, Joseph
Tang, D.K.H.
To verify or not to verify: using partial least squares to predict effect of online news on panic buying during pandemic
title To verify or not to verify: using partial least squares to predict effect of online news on panic buying during pandemic
title_full To verify or not to verify: using partial least squares to predict effect of online news on panic buying during pandemic
title_fullStr To verify or not to verify: using partial least squares to predict effect of online news on panic buying during pandemic
title_full_unstemmed To verify or not to verify: using partial least squares to predict effect of online news on panic buying during pandemic
title_short To verify or not to verify: using partial least squares to predict effect of online news on panic buying during pandemic
title_sort to verify or not to verify: using partial least squares to predict effect of online news on panic buying during pandemic
topic Social Sciences
Business
Business & Economics
Attitude
Pandemic
Theory of planned behavior
Perceived likelihood
Online news verification
Panic buying
PLANNED BEHAVIOR MODEL
PLS-SEM
NEGATIVITY BIAS
EXTENDED THEORY
RISK
PERCEPTIONS
UNDERSTAND
TOURISM
url http://hdl.handle.net/20.500.11937/93831