Tobacco companies, corporate social responsibility and the use of third-party awards: A framing analysis
Objective: Corporate social responsibility activities, such as third-party awards, provide an opportunity for tobacco companies (TCs) to promote themselves as socially, economically and environmentally responsible organisations. This study aimed to determine how TCs are using third-party awards to f...
| Main Authors: | , , , , |
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| Format: | Journal Article |
| Language: | English |
| Published: |
2023
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/93372 |
| _version_ | 1848765730080686080 |
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| author | Marshman, B. Wolf, Katharina McCausland, K. Daube, Mike Jancey, Jonine |
| author_facet | Marshman, B. Wolf, Katharina McCausland, K. Daube, Mike Jancey, Jonine |
| author_sort | Marshman, B. |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Objective: Corporate social responsibility activities, such as third-party awards, provide an opportunity for tobacco companies (TCs) to promote themselves as socially, economically and environmentally responsible organisations. This study aimed to determine how TCs are using third-party awards to frame themselves and their core activities via company-controlled communication channels. Methods: TC-owned media coverage promoting third-party awards was identified from company-owned media channels, including websites, reports, press releases and Twitter. Using framing theory and thematic analysis, frames and broader themes were identified using a process of inductive coding. Results: TC-produced media content promoting third-party awards framed the companies as socially and environmentally responsible organisations, which excel at business and are innovative and transformative. Dominant frames identified included excellent workplace culture, championing diversity and inclusion and action on the environment. Conclusion: TCs are capitalising on the perceived credibility and objectivity of third-party awards using these € honours' as a promotional strategy to justify their continuing role in society and enhance their perceived legitimacy in relation to claims of ethical and responsible behaviour. The results of this study have implications for tobacco control advocacy, as continuing to allow the promotion of these awards appears to contravene or conflict with the WHO Framework Convention on Tobacco Control. |
| first_indexed | 2025-11-14T11:39:53Z |
| format | Journal Article |
| id | curtin-20.500.11937-93372 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| language | eng |
| last_indexed | 2025-11-14T11:39:53Z |
| publishDate | 2023 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-933722023-10-12T03:51:14Z Tobacco companies, corporate social responsibility and the use of third-party awards: A framing analysis Marshman, B. Wolf, Katharina McCausland, K. Daube, Mike Jancey, Jonine Electronic nicotine delivery devices Public policy Social marketing Tobacco industry Objective: Corporate social responsibility activities, such as third-party awards, provide an opportunity for tobacco companies (TCs) to promote themselves as socially, economically and environmentally responsible organisations. This study aimed to determine how TCs are using third-party awards to frame themselves and their core activities via company-controlled communication channels. Methods: TC-owned media coverage promoting third-party awards was identified from company-owned media channels, including websites, reports, press releases and Twitter. Using framing theory and thematic analysis, frames and broader themes were identified using a process of inductive coding. Results: TC-produced media content promoting third-party awards framed the companies as socially and environmentally responsible organisations, which excel at business and are innovative and transformative. Dominant frames identified included excellent workplace culture, championing diversity and inclusion and action on the environment. Conclusion: TCs are capitalising on the perceived credibility and objectivity of third-party awards using these € honours' as a promotional strategy to justify their continuing role in society and enhance their perceived legitimacy in relation to claims of ethical and responsible behaviour. The results of this study have implications for tobacco control advocacy, as continuing to allow the promotion of these awards appears to contravene or conflict with the WHO Framework Convention on Tobacco Control. 2023 Journal Article http://hdl.handle.net/20.500.11937/93372 10.1136/tc-2022-057854 eng restricted |
| spellingShingle | Electronic nicotine delivery devices Public policy Social marketing Tobacco industry Marshman, B. Wolf, Katharina McCausland, K. Daube, Mike Jancey, Jonine Tobacco companies, corporate social responsibility and the use of third-party awards: A framing analysis |
| title | Tobacco companies, corporate social responsibility and the use of third-party awards: A framing analysis |
| title_full | Tobacco companies, corporate social responsibility and the use of third-party awards: A framing analysis |
| title_fullStr | Tobacco companies, corporate social responsibility and the use of third-party awards: A framing analysis |
| title_full_unstemmed | Tobacco companies, corporate social responsibility and the use of third-party awards: A framing analysis |
| title_short | Tobacco companies, corporate social responsibility and the use of third-party awards: A framing analysis |
| title_sort | tobacco companies, corporate social responsibility and the use of third-party awards: a framing analysis |
| topic | Electronic nicotine delivery devices Public policy Social marketing Tobacco industry |
| url | http://hdl.handle.net/20.500.11937/93372 |