A Vibrant but Transparent Visual Language:
A Re-Evaluation of Breakfast Cereal Packaging Design,
Marketing Methods, and Decision-Making

QR Code

A Vibrant but Transparent Visual Language: A Re-Evaluation of Breakfast Cereal Packaging Design, Marketing Methods, and Decision-Making

Packaging design is a communication tool. Brands utilize it to convey their identity (Söderlund et al. 2017) and product attributes to consumers. Consumers employ it as an information source (Wyrwa and Barska 2017) at the purchase-point (Ku and Chen 2021). This research holistically examines breakfa...

Full description

Bibliographic Details
Main Author:	Pasquale, Madison Renee
Format:	Thesis
Published:	Curtin University 2023
Online Access:	http://hdl.handle.net/20.500.11937/93364

Similar Items

Impact of sodium chloride on breakfast cereal products
by: Moreau, Lydie
Published: (2009)

High‐protein rice‐soya breakfast cereal
by: Bakar, Jamilah, et al.
Published: (1985)

Assessment of aflatoxins, ochratoxin A and zearalenone in breakfast cereals
by: Iqbal, Shahzad Zafar, et al.
Published: (2014)

Mineral availability is modified by tannin and phytate content in sorghum flaked breakfast cereals
by: Wu, Gangcheng, et al.
Published: (2017)

Development of fish-based breakfast cereal using stuffing and extrusion methods / Norlelawati Arifin
by: Arifin, Norlelawati
Published: (2006)

Development of antioxidant-rich purple sweet potato (Ipomoea batatas L.)-based extruded breakfast cereal
by: Senevirathna, Sri Sampath Janaka
Published: (2022)

Relationship between social identity and brand communication using spokes characters design features in Kellogg’s breakfast cereals
by: Noor Adzmee, Majidatul Farhana
Published: (2019)

Articulating the case for a vibrant debating nation
by: Abdul Razak, Dzulkifli
Published: (2019)

Study on innovation of breakfast packaging for student / Nur Amalina Khairudin
by: Khairudin, Nur Amalina
Published: (2015)

The impact of a high versus a low glycaemic index breakfast cereal meal on verbal episodic memory in healthy adolescents
by: Smith, M., et al.
Published: (2008)

Glycaemic, gastrointestinal and appetite responses to breakfast porridges from ancient cereal grains: a MRI pilot study in healthy humans
by: Alyami, Jaber, et al.
Published: (2017)

Visual transparent & visual occlusion: An EEG and COP study
by: Goh, K., et al.
Published: (2016)

Goenkars in Western Australia: Vocies and Images of a vibrant goan community
by: Earnest, Jaya
Published: (2009)

The competitiveness of Malaysian cereal and cereal based industries.
by: Alias, Emmy Farha, et al.
Published: (2013)

Market distortions and government transparency
by: Albornoz, Facundo, et al.
Published: (2014)

Malaysians breakfast as one
by: The Star,
Published: (2013)

Revitalization of underutilized space at Kampung Sungai Pusu as vibrant community space through Walkability
by: Abdul Kadir, Nur Atiqah
Published: (2018)

FPM 2022 to promote M'sia's vibrant furniture production 'wood' related industry
by: The Borneo Post Sarawak
Published: (2022)

Decision Making Biases in using Sequence Logo Visualization
by: Lee, Nung Kion, et al.
Published: (2012)

Increasing the frequency of breakfast consumption
by: Kothe, E., et al.
Published: (2011)

A healthy tribute to breakfast
by: The Star,
Published: (2013)

Breakfast day gathering postponed
by: The Star,
Published: (2013)

Breakfast-habit worth maintaining
by: New Straits Times,
Published: (2013)

Optimisation of extrusion conditions for production of antioxidant-rich extruded breakfast cereals from purple sweet potato (Ipomoea batatas l.) and red rice using response surface methodology
by: Senevirathna, Sri Sampath Janaka, et al.
Published: (2023)

Investigation of the congeners responsible for nutty/cereal aroma character in new make malt whisky
by: Boothroyd, Emily L.
Published: (2013)

Bike to work breakfast 2000-2004
by: McManus, Alexandra, et al.
Published: (2005)

Evaluation of the Perth Bike to Work Breakfast
by: McManus, Alexandra, et al.
Published: (2005)

Milo launches Malaysia Breakfast Day
by: New Straits Times,
Published: (2013)

Resuscitating Sungai Alur Ilmu as a vibrant campus community space At Universiti Kebangsaan Malaysia, Bangi, Selangor
by: Elias, Nur Amalina
Published: (2018)

Perceptions of Decision-Making in Western Australian Iron Ore Companies Dealing with Chinese Companies
by: Leong Yen-Yen Ralph, Renée
Published: (2019)

Properties of cereal brans: a review
by: Chinma, Chiemela Enyinnaya, et al.
Published: (2015)

The Influence Of Packaging Attributes On Consumer’s Purchase Decision Of Packaged Food
by: Lee, Wai Leng
Published: (2010)

Re-branding Malaysian SME food products for global marketing using enhanced packaging strategies / Ghazali Daimin
by: Daimin, Ghazali
Published: (2010)

Sustainable campus design : implementing interactive linkages for a vibrant campus community at Uitm Selangor, Puncak Alam Campus
by: Abd Nazir, Muhammad Nazreen
Published: (2018)

The Impact of Corporate Governance Compliance on Transparency in Malaysian Stock Market
by: Ghaderi, Ebrahim Baba
Published: (2010)

Think Exogenous to Excel: Alternative Supply Chain Data to Improve Transparency and Decisions
by: Wood, Lincoln, et al.
Published: (2016)

The breakfast experience in low socioeconomic families with overweight children
by: Pettigrew, Simone, et al.
Published: (2013)

Evaluation of the Dept transport - Bikewest 'Bike to work Breakfast'
by: McManus, Alexandra, et al.
Published: (2000)

Kaya slice: Innovation of traditional food for breakfast-on-the-go
by: Halimah, Ab. Rahim, et al.
Published: (2021)

MyGift volunteers distribute nasi lemak for breakfast
by: Siti Nurfarmy, Ibrahim
Published: (2019)