A Vibrant but Transparent Visual Language: A Re-Evaluation of Breakfast Cereal Packaging Design, Marketing Methods, and Decision-Making
Packaging design is a communication tool. Brands utilize it to convey their identity (Söderlund et al. 2017) and product attributes to consumers. Consumers employ it as an information source (Wyrwa and Barska 2017) at the purchase-point (Ku and Chen 2021). This research holistically examines breakfa...
| Main Author: | |
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| Format: | Thesis |
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Curtin University
2023
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| Online Access: | http://hdl.handle.net/20.500.11937/93364 |
| _version_ | 1848765727703564288 |
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| author | Pasquale, Madison Renee |
| author_facet | Pasquale, Madison Renee |
| author_sort | Pasquale, Madison Renee |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Packaging design is a communication tool. Brands utilize it to convey their identity (Söderlund et al. 2017) and product attributes to consumers. Consumers employ it as an information source (Wyrwa and Barska 2017) at the purchase-point (Ku and Chen 2021). This research holistically examines breakfast cereal packaging design to understand brand communication and the impact on consumer behaviour and decision-making to identify improvements that can guide and facilitate healthy, informed decision-making. |
| first_indexed | 2025-11-14T11:39:51Z |
| format | Thesis |
| id | curtin-20.500.11937-93364 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T11:39:51Z |
| publishDate | 2023 |
| publisher | Curtin University |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-933642023-09-20T01:25:00Z A Vibrant but Transparent Visual Language: A Re-Evaluation of Breakfast Cereal Packaging Design, Marketing Methods, and Decision-Making Pasquale, Madison Renee Packaging design is a communication tool. Brands utilize it to convey their identity (Söderlund et al. 2017) and product attributes to consumers. Consumers employ it as an information source (Wyrwa and Barska 2017) at the purchase-point (Ku and Chen 2021). This research holistically examines breakfast cereal packaging design to understand brand communication and the impact on consumer behaviour and decision-making to identify improvements that can guide and facilitate healthy, informed decision-making. 2023 Thesis http://hdl.handle.net/20.500.11937/93364 Curtin University restricted |
| spellingShingle | Pasquale, Madison Renee A Vibrant but Transparent Visual Language: A Re-Evaluation of Breakfast Cereal Packaging Design, Marketing Methods, and Decision-Making |
| title | A Vibrant but Transparent Visual Language:
A Re-Evaluation of Breakfast Cereal Packaging Design,
Marketing Methods, and Decision-Making |
| title_full | A Vibrant but Transparent Visual Language:
A Re-Evaluation of Breakfast Cereal Packaging Design,
Marketing Methods, and Decision-Making |
| title_fullStr | A Vibrant but Transparent Visual Language:
A Re-Evaluation of Breakfast Cereal Packaging Design,
Marketing Methods, and Decision-Making |
| title_full_unstemmed | A Vibrant but Transparent Visual Language:
A Re-Evaluation of Breakfast Cereal Packaging Design,
Marketing Methods, and Decision-Making |
| title_short | A Vibrant but Transparent Visual Language:
A Re-Evaluation of Breakfast Cereal Packaging Design,
Marketing Methods, and Decision-Making |
| title_sort | vibrant but transparent visual language:
a re-evaluation of breakfast cereal packaging design,
marketing methods, and decision-making |
| url | http://hdl.handle.net/20.500.11937/93364 |