APA (7th ed.) Citation

Malik, G., Sharma, P., & Leung, T. Y. (2023). Using gamification to create brand love in online retailing: Brand engagement and value co-creation perspective.

Chicago Style (17th ed.) Citation

Malik, Garima, Piyush Sharma, and Tak Yan Leung. Using Gamification to Create Brand Love in Online Retailing: Brand Engagement and Value Co-creation Perspective. 2023.

MLA (9th ed.) Citation

Malik, Garima, et al. Using Gamification to Create Brand Love in Online Retailing: Brand Engagement and Value Co-creation Perspective. 2023.