Social games and game-based revenue models

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Social games and game-based revenue models

Casual, social games are estimated to engage more than 200 million world-wide with revenues of US$6 billion on mobile, iPond, social networks, PC, Mac, Xbox LIVE Arcade platforms (CGA 2013). The name of the game is freemium for this economy. Freemium provides players with free access to games. Those...

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Bibliographic Details
Main Authors:	Balnaves, Mark, Madden, Gary
Format:	Book Chapter
Published:	2016
Online Access:	http://www.bloomsbury.com/ http://hdl.handle.net/20.500.11937/9302

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