Managing Food Waste Behaviour in the Kingdom of Saudi Arabia: Investigating the Role of Social Marketing
This research investigated the key factors that influenced the food waste behaviour of the people of the KSA. A food waste behaviour model was proposed with moral disengagement at the model’s centre. From a literature review, it was hypothesised that religiosity, hedonic value, frugality and trait c...
| Main Author: | |
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| Format: | Thesis |
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Curtin University
2023
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| Online Access: | http://hdl.handle.net/20.500.11937/92912 |
| _version_ | 1848765678695219200 |
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| author | Albalawi, Suliman |
| author_facet | Albalawi, Suliman |
| author_sort | Albalawi, Suliman |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This research investigated the key factors that influenced the food waste behaviour of the people of the KSA. A food waste behaviour model was proposed with moral disengagement at the model’s centre. From a literature review, it was hypothesised that religiosity, hedonic value, frugality and trait cynicism are the antecedents of moral disengagement impacting the food waste behaviour in the KSA. The study further posits that an intervention strategy in the form of a social marketing campaign focused on lowering moral disengagement reduced people’s food waste behaviour. |
| first_indexed | 2025-11-14T11:39:04Z |
| format | Thesis |
| id | curtin-20.500.11937-92912 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T11:39:04Z |
| publishDate | 2023 |
| publisher | Curtin University |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-929122023-08-11T07:04:20Z Managing Food Waste Behaviour in the Kingdom of Saudi Arabia: Investigating the Role of Social Marketing Albalawi, Suliman This research investigated the key factors that influenced the food waste behaviour of the people of the KSA. A food waste behaviour model was proposed with moral disengagement at the model’s centre. From a literature review, it was hypothesised that religiosity, hedonic value, frugality and trait cynicism are the antecedents of moral disengagement impacting the food waste behaviour in the KSA. The study further posits that an intervention strategy in the form of a social marketing campaign focused on lowering moral disengagement reduced people’s food waste behaviour. 2023 Thesis http://hdl.handle.net/20.500.11937/92912 Curtin University restricted |
| spellingShingle | Albalawi, Suliman Managing Food Waste Behaviour in the Kingdom of Saudi Arabia: Investigating the Role of Social Marketing |
| title | Managing Food Waste Behaviour in the Kingdom of Saudi
Arabia: Investigating the Role of Social Marketing |
| title_full | Managing Food Waste Behaviour in the Kingdom of Saudi
Arabia: Investigating the Role of Social Marketing |
| title_fullStr | Managing Food Waste Behaviour in the Kingdom of Saudi
Arabia: Investigating the Role of Social Marketing |
| title_full_unstemmed | Managing Food Waste Behaviour in the Kingdom of Saudi
Arabia: Investigating the Role of Social Marketing |
| title_short | Managing Food Waste Behaviour in the Kingdom of Saudi
Arabia: Investigating the Role of Social Marketing |
| title_sort | managing food waste behaviour in the kingdom of saudi
arabia: investigating the role of social marketing |
| url | http://hdl.handle.net/20.500.11937/92912 |