Assessment of University Campus Cafe Service: The Students Perceptions

This paper presents the results of a study conducted to examine the important attributes in food service provision on a large Australian university campus. Ten café outlets (A to J to maintain anonymity of the café outlets) positioned across a large university campus located in an urban residential...

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Main Authors: Shanka, Tekle, Taylor, Ruth
Format: Journal Article
Published: Routledge 2005
Online Access:http://hdl.handle.net/20.500.11937/91101
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author Shanka, Tekle
Taylor, Ruth
author_facet Shanka, Tekle
Taylor, Ruth
author_sort Shanka, Tekle
building Curtin Institutional Repository
collection Online Access
description This paper presents the results of a study conducted to examine the important attributes in food service provision on a large Australian university campus. Ten café outlets (A to J to maintain anonymity of the café outlets) positioned across a large university campus located in an urban residential area were surveyed. A total of 410 students participated in the survey. Based on the frequency of patronage to the cafés results showed that five of the ten café outlets were more frequently visited in a given week. These were Café A, Café B, Café H, Café F, and Café I; however, the focus of this paper would be on Café A, which was just recently opened for business. Results indicated that students considered quality, price and service as the most important attributes in patronizing a particular café on campus. Results also indicated that students were most satisfied with important attributes such as convenience, ambience and quality during their visit to the café. Paired samples' t-test results showed statistically significant differences between the perceived importance and level of satisfaction with all attributes except the opening hours attribute. Results are discussed with possible implications and suggestions for further research.
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spelling curtin-20.500.11937-911012023-05-23T02:11:10Z Assessment of University Campus Cafe Service: The Students Perceptions Shanka, Tekle Taylor, Ruth This paper presents the results of a study conducted to examine the important attributes in food service provision on a large Australian university campus. Ten café outlets (A to J to maintain anonymity of the café outlets) positioned across a large university campus located in an urban residential area were surveyed. A total of 410 students participated in the survey. Based on the frequency of patronage to the cafés results showed that five of the ten café outlets were more frequently visited in a given week. These were Café A, Café B, Café H, Café F, and Café I; however, the focus of this paper would be on Café A, which was just recently opened for business. Results indicated that students considered quality, price and service as the most important attributes in patronizing a particular café on campus. Results also indicated that students were most satisfied with important attributes such as convenience, ambience and quality during their visit to the café. Paired samples' t-test results showed statistically significant differences between the perceived importance and level of satisfaction with all attributes except the opening hours attribute. Results are discussed with possible implications and suggestions for further research. 2005 Journal Article http://hdl.handle.net/20.500.11937/91101 10.1080/10941660500309754 Routledge restricted
spellingShingle Shanka, Tekle
Taylor, Ruth
Assessment of University Campus Cafe Service: The Students Perceptions
title Assessment of University Campus Cafe Service: The Students Perceptions
title_full Assessment of University Campus Cafe Service: The Students Perceptions
title_fullStr Assessment of University Campus Cafe Service: The Students Perceptions
title_full_unstemmed Assessment of University Campus Cafe Service: The Students Perceptions
title_short Assessment of University Campus Cafe Service: The Students Perceptions
title_sort assessment of university campus cafe service: the students perceptions
url http://hdl.handle.net/20.500.11937/91101