Attributes for Staging Successful Wine Festivals

With the increase in special interest tourism, there is a niche for investigating tourism potential within the rural and urban peripheral zone. Wine-producing regions located in the urban–rural peripheral zone not only provide the spatial context for the development of wine tourism, but with the i...

Full description

Bibliographic Details
Main Authors: Taylor, Ruth, Shanka, Tekle
Format: Journal Article
Published: Cognizant Communication Corporation 2002
Online Access:http://www.cognizantcommunication.com/
http://hdl.handle.net/20.500.11937/91071
_version_ 1848765493054275584
author Taylor, Ruth
Shanka, Tekle
author_facet Taylor, Ruth
Shanka, Tekle
author_sort Taylor, Ruth
building Curtin Institutional Repository
collection Online Access
description With the increase in special interest tourism, there is a niche for investigating tourism potential within the rural and urban peripheral zone. Wine-producing regions located in the urban–rural peripheral zone not only provide the spatial context for the development of wine tourism, but with the inclusion of a temporal ele ment, can also provide the context for the staging of wine-related festivals and events. This article provides a unique analysis of the visitor market to a wine festival staged in an urban–rural peripheral zone. It investi gates the factors contributing to the successful staging of such an event and demonstrates the importance of both the location factor and facilities factor contributing to the overall success of the event. This research highlights the factor of location and its composite variables as being of primary importance for event man agers when staging wine festivals in urban–rural peripheral regions.
first_indexed 2025-11-14T11:36:07Z
format Journal Article
id curtin-20.500.11937-91071
institution Curtin University Malaysia
institution_category Local University
last_indexed 2025-11-14T11:36:07Z
publishDate 2002
publisher Cognizant Communication Corporation
recordtype eprints
repository_type Digital Repository
spelling curtin-20.500.11937-910712023-05-23T00:33:08Z Attributes for Staging Successful Wine Festivals Taylor, Ruth Shanka, Tekle With the increase in special interest tourism, there is a niche for investigating tourism potential within the rural and urban peripheral zone. Wine-producing regions located in the urban–rural peripheral zone not only provide the spatial context for the development of wine tourism, but with the inclusion of a temporal ele ment, can also provide the context for the staging of wine-related festivals and events. This article provides a unique analysis of the visitor market to a wine festival staged in an urban–rural peripheral zone. It investi gates the factors contributing to the successful staging of such an event and demonstrates the importance of both the location factor and facilities factor contributing to the overall success of the event. This research highlights the factor of location and its composite variables as being of primary importance for event man agers when staging wine festivals in urban–rural peripheral regions. 2002 Journal Article http://hdl.handle.net/20.500.11937/91071 http://www.cognizantcommunication.com/ Cognizant Communication Corporation fulltext
spellingShingle Taylor, Ruth
Shanka, Tekle
Attributes for Staging Successful Wine Festivals
title Attributes for Staging Successful Wine Festivals
title_full Attributes for Staging Successful Wine Festivals
title_fullStr Attributes for Staging Successful Wine Festivals
title_full_unstemmed Attributes for Staging Successful Wine Festivals
title_short Attributes for Staging Successful Wine Festivals
title_sort attributes for staging successful wine festivals
url http://www.cognizantcommunication.com/
http://hdl.handle.net/20.500.11937/91071