Exploring predictors of e-marketing continuance intention in the Zimbabwean pharmaceutical industry during the COVID-19 pandemic

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Exploring predictors of e-marketing continuance intention in the Zimbabwean pharmaceutical industry during the COVID-19 pandemic

Purpose: The purpose of this study is to empirically explore the predictors of e-marketing use continuance intention in the pharmaceutical business to business (B2B) supply chain during the COVID-19 pandemic. Design/methodology/approach: This study adopted survey research strategy, and data were col...

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Bibliographic Details
Main Authors:	Aigbogun, Osaro, Matinari, M., Fawehinmi, O.
Format:	Journal Article
Published:	2023
Online Access:	http://hdl.handle.net/20.500.11937/90862

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