The determinants of festival participants' event loyalty: a focus on millennial participants

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The determinants of festival participants' event loyalty: a focus on millennial participants

Purpose: This study aims to determine how different event quality dimensions (i.e. information availability, program content, food, staff service, merchandises, ticketing, facility and convenience) individually affect the satisfaction of millennial festival participants, and how their satisfaction s...

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Bibliographic Details
Main Authors:	Ho, Jie Min, Tiew, Fidella, Adamu, Adamu Abbas
Format:	Journal Article
Published:	2022
Online Access:	http://hdl.handle.net/20.500.11937/90682

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